SMART公司在中国市场发展LED照明产业的战略研究
发布时间：2019-07-07 06:59
【摘要】：本文基于全球金融危机导致欧美市场需求萎缩的大背景,首先提出了“中国传统出口生产型企业如何应对国际市场订单减少的危机?企业如何实现单一出口向出口内销并重的战略转型?企业转型如何选择进入中国市场的切入点?企业在制定开拓中国市场发展战略会遇到哪些问题?企业应当如何纠正和克服这些问题?”等问题,进而对国内外关于企业战略管理理论定义、竞争战略理论定义、企业外部环境分析工具、企业内部因素分析工具等相关理论进行回顾。考虑到中国传统出口生产型企业战略转型的案例繁多,本文选取了在电子领域经营多年SMART公司开拓中国LED照明市场的战略制定和实施作为研究案例。本文首先介绍了SMART公司的历史背景、经营模式、经营特点和经营现状,详细分析了公司的人力资源构成和企业核心竞争力。其次对公司所选择的中国LED照明市场进行了行业环境分析,通过SWOT分析。最终结合行业和公司自身的特点,拟定了SMART公司开拓中国LED照明市场的战略,并制定了短期、中期和长期的战略目标和战略实施的保障措施。本文通过对中国LED照明市场的行业环境研究和产业链分析,结合SMART公司内部研发能力、运营能力、生产能力和质量控制能力,总结出企业内部优势和劣势,并根据企业的核心竞争力和面对的市场机遇和威胁,制定出企业开拓中国LED照明市场、实现可持续增长的战略实施方案。笔者通过对SMART公司在中国LED照明市场实施的企业战略研究,指出了公司在未来发展的可预测前景,总结出企业的可持续发展思路,希望对国内其余依赖国际市场订单的出口生产型企业的战略转型选择带来一定的启发。
[Abstract]:Based on the background that the global financial crisis has led to the contraction of market demand in Europe and the United States, this paper first puts forward "how can Chinese traditional export production enterprises cope with the crisis of decreasing orders in the international market?" How can enterprises realize the strategic transformation from single export to domestic export? How to choose the entry point of enterprise transformation into the Chinese market? What problems will enterprises encounter in formulating the development strategy of developing China's market? How should enterprises correct and overcome these problems? " And then the definition of enterprise strategic management theory, competitive strategy theory definition, enterprise external environment analysis tool, enterprise internal factor analysis tool and other related theories at home and abroad are reviewed. Considering that there are many cases of strategic transformation of traditional export production enterprises in China, this paper selects the strategy formulation and implementation of SMART company to open up LED lighting market in China for many years in the field of electronics as a research case. This paper first introduces the historical background, management mode, management characteristics and current situation of SMART Company, and analyzes in detail the composition of human resources and the core competitiveness of the company. Secondly, the industry environment of LED lighting market selected by the company is analyzed by SWOT. Finally, according to the characteristics of the industry and the company itself, the strategy of SMART company to open up the LED lighting market in China is drawn up, and the short-term, medium-term and long-term strategic objectives and the safeguard measures for the implementation of the strategy are formulated. Based on the research of industry environment and industrial chain analysis of LED lighting market in China, combined with the internal R & D ability, operation ability, production capacity and quality control ability of SMART company, this paper summarizes the internal advantages and disadvantages of the enterprise, and according to the core competitiveness of the enterprise and the market opportunities and threats faced by the enterprise, formulates the strategic implementation scheme of opening up the LED lighting market in China and realizing sustainable growth. Through the research on the enterprise strategy implemented by SMART Company in China's LED lighting market, the author points out the predictable prospect of the company's development in the future, sums up the ideas of sustainable development of the enterprise, and hopes to bring some inspiration to the strategic transformation choice of the other export production enterprises that rely on orders in the international market.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F416.6
本文编号：2511355
[Abstract]:Based on the background that the global financial crisis has led to the contraction of market demand in Europe and the United States, this paper first puts forward "how can Chinese traditional export production enterprises cope with the crisis of decreasing orders in the international market?" How can enterprises realize the strategic transformation from single export to domestic export? How to choose the entry point of enterprise transformation into the Chinese market? What problems will enterprises encounter in formulating the development strategy of developing China's market? How should enterprises correct and overcome these problems? " And then the definition of enterprise strategic management theory, competitive strategy theory definition, enterprise external environment analysis tool, enterprise internal factor analysis tool and other related theories at home and abroad are reviewed. Considering that there are many cases of strategic transformation of traditional export production enterprises in China, this paper selects the strategy formulation and implementation of SMART company to open up LED lighting market in China for many years in the field of electronics as a research case. This paper first introduces the historical background, management mode, management characteristics and current situation of SMART Company, and analyzes in detail the composition of human resources and the core competitiveness of the company. Secondly, the industry environment of LED lighting market selected by the company is analyzed by SWOT. Finally, according to the characteristics of the industry and the company itself, the strategy of SMART company to open up the LED lighting market in China is drawn up, and the short-term, medium-term and long-term strategic objectives and the safeguard measures for the implementation of the strategy are formulated. Based on the research of industry environment and industrial chain analysis of LED lighting market in China, combined with the internal R & D ability, operation ability, production capacity and quality control ability of SMART company, this paper summarizes the internal advantages and disadvantages of the enterprise, and according to the core competitiveness of the enterprise and the market opportunities and threats faced by the enterprise, formulates the strategic implementation scheme of opening up the LED lighting market in China and realizing sustainable growth. Through the research on the enterprise strategy implemented by SMART Company in China's LED lighting market, the author points out the predictable prospect of the company's development in the future, sums up the ideas of sustainable development of the enterprise, and hopes to bring some inspiration to the strategic transformation choice of the other export production enterprises that rely on orders in the international market.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F416.6
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2 张蕊;;中小企业竞争战略研究[J];河北企业;2006年09期
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