阿里巴巴电子商务平台信用管理案例研究

发布时间：2017-12-27 00:21

本文关键词：阿里巴巴电子商务平台信用管理案例研究　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：信用危机目前已成为制约中国电子商务发展的最大瓶颈。为了使中国电子商务行业健康有序的发展,使电子商务平台中的广大交易主体更好的进行交易,从而使电子商务行业成为中国经济“新常态”稳步运行的助力,电子商务平台的信用管理体系建设将是关键所在。基于这样的背景,本文通过针对著名电子商务平台服务商阿里巴巴集团(简称阿里)的相关案例研究,发掘目前电子商务平台的信用危机,分析其中原因,并提出相应建议,为阿里巴和其他电子商务平台解决相关问题提供参考。本文选取阿里的“诚信门”事件和“白皮书”事件二个具有代表性的典型案例为案例研究对象,运用电子商务和信用管理等相关理论,对上述典型案例中存在的问题进行分析,从“信用档案管理”“复合管控机制”“数据管理与应用”三个方面,逐一进行归纳总结,深刻剖析阿里贸易平台、淘宝和天猫等电子商务平台中网络欺诈、正品率不足和“刷单”炒作等网络失信现象的根本原因。最终,从“信用档案管理的改进建议”、“复合管控机制精细化管理”和“大数据思维的应用”三个方面,结合现行中国电子商务服务行业最新的发展动态以及中国社会信用管理体系建设的要求,逐一提出相应的解决策略。
[Abstract]:The credit crisis has now become the biggest bottleneck in the development of China's e-commerce. In order to make Chinese e-commerce industry healthy and orderly development of the e-commerce platform in the majority of transactions subject to better transactions, so that the e-commerce industry has become a China economic new normal steady running power, the construction of credit management system of e-commerce platform will be the key. Based on this background, this article through to the famous e-commerce platform provider group Alibaba (referred to as ALI) the relevant case studies, explore the e-commerce platform of the credit crisis, analyzing the reasons, and puts forward corresponding suggestions, provide a reference for the areeba and other e-commerce platform to solve related problems. This paper selects Ali's "integrity" incident and the "white paper" events of the two typical case as a case study, using the related theory of e-commerce and credit management, the presence of the typical problems in the analysis, from the "credit file management" and "composite control mechanism" and "data management and application" three aspects, one is summarized, deeply analyze the reason why the network trading platform, Ali Taobao and Tmall and other e-commerce platform fraud, zhengpinlv shortage and scalping speculation network dishonesty phenomenon. Finally, from the "credit archives management advice", "composite control mechanism of fine management" and "big data thinking of the application of" three aspects, combined with the current development of dynamic China e-commerce service industry's new requirements and Chinese social credit management system construction, put forward the corresponding solutions.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

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