巴西跨境电子商务与中国机遇

发布时间：2017-12-30 18:01

本文关键词：巴西跨境电子商务与中国机遇　出处：《生产力研究》2016年06期 　论文类型：期刊论文

【摘要】：巴西成为跨境电子商务新兴市场,备受全球关注。文章通过对巴西跨境电子商务市场进行梳理与分析,发现巴西跨境电子商务具有自己的显著特征,包括市场、产品、网络、平台、支付等方面。同时,巴西跨境电子商务也面临一些挑战,包括经济疲软、物流问题、"巴西成本"现象、金融问题。中国与巴西关系紧密,长期的战略伙伴关系为中国开发巴西跨境电子商务市场提供了基础,产业结构与贸易结构的互补优势、政府层面的推动与企业的积极参与都为中国提供了发展机遇。中国及中国企业需要重视巴西跨境电子商务市场,借助发展机会加快开发步伐。
[Abstract]:Brazil has become an emerging market of cross-border e-commerce, which has attracted worldwide attention. By combing and analyzing the cross-border e-commerce market in Brazil, it is found that cross-border e-commerce in Brazil has its own characteristics, including the market. Products, networks, platforms, payments, etc. At the same time, Brazil's cross-border e-commerce also faces some challenges, including economic weakness, logistics problems, "Brazilian cost" phenomenon, financial issues. China and Brazil are closely related. The long-term strategic partnership has provided the foundation for China to develop Brazil's cross-border e-commerce market, and the complementary advantages of industrial structure and trade structure. The promotion of government and the active participation of enterprises provide China with opportunities for development. China and Chinese enterprises need to pay attention to the cross-border e-commerce market in Brazil and take advantage of the opportunities to accelerate the pace of development.
【作者单位】：河南省外贸学校;
【分类号】：F713.36;F757.77
【正文快照】： 跨境电子商务愈演愈烈,从欧美等成熟地区扩散至亚太、拉美等新兴区域。跨境电子商务属于新兴的电子商务交易模式,是指位于不同国家的交易主体以电子商务为交易媒介,进行商品的陈列、浏览、购买、销售、咨询、支付等活动,通过线下跨境物流实现商品的流通[1]。跨境电子商务仍处

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