电子商务主体对在线信誉形成的影响与对策研究

发布时间：2018-01-01 02:35

本文关键词：电子商务主体对在线信誉形成的影响与对策研究　出处：《沈阳工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：电子商务作为移植于网络的交易方式近年来发展势头良好，而在线信誉问题是电子商务发展中出现的亟需解决的重要问题之一，研究电子商务主体对在线信誉形成的影响是为各方提供决策依据，约束各方行为的有利举措。从降低交易成本，净化电子商务交易环境来看，也是维护整体和谐发展的重要措施。本文首先对电子商务主体进行了界定，依据《电子商务法》的相关内容，将电子商务主体界定为直接主体（卖方，买方）和间接主体（网站方，物流方，政府等）。重新梳理了电子商务在线信誉的交易流程，将一般的交易流程综合总结为“七环节三阶段”流程模式。依据电子商务交易的一般流程分析了在线信誉是如何形成的，在形成过程中主要是由哪些电子商务主体影响的，进一步深入分析了各个主体是如何影响的在线信誉形成，，采用文献整理和调查问卷两种方式相结合的方法提取了电子商务主体对在线信誉形成的影响因素，构建6维24个量化指标的电子商务主体对在线信誉形成的影响因素指标体系，设计电子商务主体对在线信誉形成的影响模型。在实证研究时，再一次发放调查问卷收集数据，通过验证假设的方法进行了模型的3次修正，精简整合为5维13个量化指标，并利用系统动力学方法构建关系分析趋势，最后从各个主体的角度提出发展对策与建议，多方位地进行了电子商务主体对在线信誉形成的影响研究。
[Abstract]:Electronic commerce is transplanted to the network transactions in recent years, a good momentum of development, and online reputation is one of the most important problems in the development of electronic commerce need to solve the influence of Electronic Commerce on the formation of the main online reputation is to provide decision-making basis for the parties, good way to restrict the behavior of the participants. From the lower transaction cost, electronic cleaning business environment, but also to safeguard the important measures of overall harmonious development.
This paper first defines the subject of electronic commerce, on the basis of relevant content of electronic commerce law > >, the subject of electronic commerce is defined as the subject (the seller, the buyer) and indirect subject (website, logistics, government, etc.). Re sort the credibility of e-commerce online transaction process, the comprehensive summary of the transaction process the "seven links" three stage process model. According to the general process of electronic commerce transaction analysis of online reputation is how to form, in the process of formation is mainly affected by what the subject of electronic commerce, further in-depth analysis of each subject is how to influence the online reputation formation, methods of literature and questionnaire two ways combined to extract the factors affecting e-commerce subject formation of online reputation, the influence of electronic commerce main body of constructing 6 dimensional 24 quantitative indicators on the formation of online reputation for In the index system, the model influence the design of the electronic commerce main body on the formation of online reputation. In the empirical research, once again issued a questionnaire to collect data through the method of hypothesis for the 3 time correction model, streamlined integration into 5 dimensional 13 quantitative indicators, and using the method of system dynamics analysis of the construction of the trend, and finally put forward the development of countermeasures and suggestions from different perspective, many aspects were carried out to study the effect of Electronic Commerce on the formation of the main online reputation.

【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F724.6

【参考文献】