短视频广告在电子商务营销中的应用

发布时间：2018-01-04 00:17

本文关键词：短视频广告在电子商务营销中的应用　出处：《合作经济与科技》2016年18期 　论文类型：期刊论文

【摘要】：随着促使电子商务迅速发展的新工具和新形式的出现,在过去这些年在线视频的性能以及受欢迎的程度已经超过了大众所能经受的范围。许多网络运营商都开始着手发展最有创意最符合大众审美的视频媒体,同时也希望把信息当成一个新平台来促进电子商务广告的宣传工作。视频广告网络媒体这一新兴科技的后面,是基于在线视频广告能够使得决策比以往更加直观,互动性更强的独特之处,这一特点可以促使企业尽快实现产品的推广和销售,已经吸引了众多行内客户的关注和喜爱,这导致忠实的客户社区的构成,同时也能够推动预期收益的提高。不仅对电子商务的发展来说具有不可取代的地位,而且也能够为企业的发展和宣传开发出效果最优的广告媒体,细分市场的平台,以及促进数据有效收集的途径。然而,必须要把网络营销看作是一个效果十分好的推广途径,使用短视频作为电子商务模式的宣传工具,通过最好的方式利用,将其与其他推广平台加以整合。
[Abstract]:With the emergence of new tools and new forms that promote the rapid development of electronic commerce. The performance and popularity of online video over the past few years has been beyond the reach of VW. Many network operators are starting to develop the most creative and esthetic video media. At the same time, it also hopes to use information as a new platform to promote the promotion of e-commerce advertising. Video advertising network media, a new technology behind. It is based on the unique point that online video advertising can make decisions more intuitive and interactive than ever before. This feature can promote and sell products as soon as possible. Has attracted the attention and love of many customers in the industry, which leads to the formation of loyal customer community, but also can promote the expected income, not only for the development of e-commerce has an irreplaceable position. And it can also develop the most effective advertising media, market segmentation platform and ways to promote effective data collection for the development and promotion of enterprises. We must regard network marketing as a very effective way to promote, use short video as a propaganda tool of electronic commerce mode, use it in the best way, and integrate it with other promotion platforms.
【作者单位】：广州市番禺区职业技术学校;
【分类号】：F713.8;F713.36
【正文快照】： 收录日期:2016年7月28日随着4G时代的到来,移动端受缚于传输速率和流量限制的问题也逐渐解开,我们开始热衷于用短视频来传递信息。这种便捷的阅读方式的诞生,也给依附于移动端的短视频营销市场提供了绝佳机会,利用短视频进行产品精确直观的视觉推广成为各大厂商的有效手段。短

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