基于电子商务平台的S国际货运代理公司管理策略研究

发布时间：2018-01-06 08:44

本文关键词：基于电子商务平台的S国际货运代理公司管理策略研究　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：电子商务平台诞生至今，，经过技术与观念的不断创新，已经深入人心，成为重要的交易手段。而国际货运代理行业自改革开放以来，在我国进出口贸易中一直扮演着重要角色，其主要职能也从最初的协助贸易双方完成货物的运输，逐渐演变为解决伴随运输而产生的贸易、支付、保险、分拨等相关工作咨询性质的服务工作。国际货运代理企业平台代理商由于业务特点与电子商务平台有相通之处，由此提出将电子商务平台引入国际货运代理行业的设想，本文围绕此设想来进行分析研究。本文首先通过对电子商务平台发展历程的回顾，捋清了电子商务平台发展的重要节点，主要特征以及目前成功运行的电子商务平台模式。然后，经过对以S企业为代表的国际货运代理行业的深入剖析，得出国际货运代理行业的主要优缺点以及发展方向。进一步，论文重点基于SWOT方法探讨了将电子商务平台模式引入国际货运代理行业的策略并进行了比较分析。尤其是，在技术、管理、经济三个层面上对两者的结合进行了可行性研究，且对国际货运代理行业关注的核心问题，即将电子商务平台与国际货运代理行业结合时的难点问题进行了研究探讨。最后，得出将电子商务平台引入国际货运代理行业存在的可能性及其可能存在的挑战。通过本论文的研究，对将电子商务平台模式引入S企业的运营模式进行探索，从中得出的策略分析结果可以促进该企业改变经营观念，提升和优化工作效率。
[Abstract]:Since the birth of e-commerce platform, through continuous innovation, technology and concept has been popular, has become an important means of trading. And the international freight forwarding industry since the reform and opening up in China's import and export trade has played an important role, its main function is from the beginning to assist trade both sides to complete the transport of goods, gradually evolved in order to solve the resulting transport trade, payment, insurance, distribution and other related work advisory services. International freight forwarding enterprise platform agents due to business characteristics and e-commerce platform is communicated, puts forward ideas of e-commerce platform to introduce the international freight forwarding industry, this paper focuses on the analysis of this idea.
This paper firstly reviews the development of e-commerce platform, clear the important node development of e-commerce platform, the main characteristics and present the successful operation of the electronic commerce platform. Then, through the analysis in-depth on S enterprises as the representative of the international freight forwarding industry, the main advantages and disadvantages and the development direction of the international freight forwarders industry. Further, the paper discusses the method based on the SWOT model of e-commerce platform for the introduction of the international freight forwarding industry and strategy are analyzed. Especially, in the three aspects of technology, management, economy of the combination of feasibility study, and to the international freight forwarding industry focus on the core problem, will the electronic commerce platform and the international freight forwarding industry with difficulty problem was studied. Finally, the e-commerce platform for the introduction of international freight The possibility of agents exist and challenges may exist. Through the research of this paper, the model of e-commerce platform will introduce S mode of operation of the enterprise to explore the strategy analysis results from it can promote the enterprises to change the management idea, improve and optimize the work efficiency.

【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23

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