中国中小型制造外贸企业向跨境电商转型的分析研究

发布时间：2018-01-12 10:24

本文关键词：中国中小型制造外贸企业向跨境电商转型的分析研究　出处：《经贸实践》2016年10期 　论文类型：期刊论文

【摘要】：近年来随着电子商务的不断发展扩大,跨境电子商务市场规模也随之快速增长。2015年度,跨境电商的市场规模为9000亿元人民币,同比增长了50%,2016年度或将达到1万2000亿元人民币的规模,预计未来几年内仍会保持快速增长的状态。可以说跨境电商是国际贸易的新方式,传统外贸企业也应顺应时代,逐步转型。本文主要研究中国中小型制造外贸企业在向跨境电商转型中具备的优势及面临的挑战,并提出了助其成功转型的建议分析。
[Abstract]:In recent years, with the continuous development and expansion of e-commerce, the market size of cross-border e-commerce has also increased rapidly. In 2015, the market size of cross-border e-commerce is 900 billion yuan. Compared with the same period last year, the increase is likely to reach 1.2 tillion yuan in 2016, and it is expected that it will continue to grow rapidly in the next few years. Cross-border e-commerce is a new way of international trade. Traditional foreign trade enterprises should also adapt to the times and gradually transform. This paper mainly studies the advantages and challenges that Chinese small and medium-sized manufacturing foreign trade enterprises have in the transition to cross-border e-commerce. And put forward some suggestions to help its successful transformation.
【作者单位】：对外经济贸易大学;
【分类号】：F724.6;F752
【正文快照】： 一、我国跨境电商现状近年来,全球经济不景气的大背景下,我国的国际贸易也受到冲击,进出口增长平缓。据海关数据统计,2015年,我国一般货物贸易进出口总值24.59万亿元人民币,同比下降7%。其中,出口14.14万亿元,下降1.8%;进口10.45万亿元,下降13.2%。与之相反,近年来跨境电商却

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