基于三级分销的移动电子商务系统的设计与实现

发布时间：2018-01-18 15:26

本文关键词：基于三级分销的移动电子商务系统的设计与实现　出处：《青岛理工大学》2017年硕士论文　论文类型：学位论文

更多相关文章： 三级分销 OLAP 移动互联 电子商务

【摘要】：随着科学技术的发展和移动互联的飞跃,传统的电子商务模式也日渐转向移动互联方向。商家如果能在激烈的移动电子商务竞争中选择好网络营销方法,便能从竞争中脱颖而出。传统的网络营销方式有搜索引擎注册与排名、网络广告、信息发布、交换链接、病毒性营销等。对于中小型商家而言,上述传统的网络营销方法有着营销推广成本高、用户接收信息后,反馈程度低的缺点。而对于多级分销方式而言,营销推广主要依靠推荐用户返利和用户购买商品返利的奖励机制,因此推广成本低并且用户被推荐后用户的反馈程度高。鉴于相关国家法规规定三级以上分销有发展为传销的可能性,故本文采用三级分销的营销方式来解决中小型商家营销推广成本高,用户反馈程度低的问题;并且本文应用OLAP(联机分析处理)技术,对商家销售数据进行报表展现,为商家进一步的营销计划与决策提供支持。本文首先介绍了移动电子商务和三级分销相关概念,之后介绍了系统实现过程中应用的主要技术和工具。再根据系统的可行性分析和需求分析,完成系统的整体架构设计、系统的主要功能模块设计和系统的数据库的设计。然后,根据系统的分析与设计,实现系统各模块的功能,以及对主要页面进行展示。最后从功能性和非功能性两个方面对系统进行测试。
[Abstract]:With the development of science and technology and the leap of mobile interconnection, the traditional mode of electronic commerce is increasingly turning to the direction of mobile interconnection. If merchants can choose a good network marketing method in the fierce competition of mobile e-commerce. The traditional network marketing methods include search engine registration and ranking, online advertising, information release, exchange links, viral marketing and so on. For small and medium-sized businesses. The above-mentioned traditional network marketing method has the disadvantages of high marketing promotion cost, low feedback level after the user receives the information, and for the multilevel distribution mode. Marketing promotion mainly depends on the reward mechanism of recommending users' rebates and users' purchasing goods' rebates. Therefore, the promotion cost is low and the user feedback level is high after the user is recommended. In view of the relevant national laws and regulations, there is the possibility that distribution above level 3 can develop into MLM. Therefore, this paper adopts the marketing method of three-level distribution to solve the problems of high marketing cost and low user feedback of small and medium-sized businesses. And this paper applies OLAP (online Analytical processing) technology to display the business sales data. To provide support for further marketing planning and decision-making. This paper first introduces the concept of mobile e-commerce and three-level distribution. After the introduction of the system implementation process of the main technologies and tools, and then according to the feasibility of the system analysis and demand analysis, complete the overall architecture design of the system. The main function modules of the system and the database design of the system. Then, according to the analysis and design of the system, the function of each module of the system is realized. Finally, test the system from two aspects: functional and non-functional.
【学位授予单位】：青岛理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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