库存空间有限条件下Q电子商务企业库存空间分配研究

发布时间：2018-01-22 10:00

本文关键词： 库存空间有限库存空间分配促销订购滞销品畅销品　出处：《北京交通大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着B2C电子商务企业的持续经营,有限的库存空间已无法存放更多的商品,库房不够用的现象频繁出现。通过分析得到,B2C电子商务企业库房中存放的商品按照其热销程度大致可分为三类,即畅销品、常销品和滞销品。畅销品是企业利润的主要源泉,而滞销品却是企业利润增加的瓶颈,如果在有限的库存空间中能减少积压的滞销品转而存放更多的畅销品,那么公司的利润将得到大幅度的提升。于是企业管理人员想到使用促销的方式来减少库房中难以销售的滞销品,从而腾出更多的库存空间来存放容易销售的畅销品,达到提升企业利润的目的。理论上来说,促销滞销品可能造成利润减少,订购畅销品用以销售能带来利润增加,权衡二者是有可能为企业带来收益的,然而当选择促销和订购的商品以及腾出的空间大小不合理时可能出现利润损失大于利润增加的情况,会减少利润。为更好地解决滞销品无效占有库存空间而畅销品库存空间不足阻碍公司利润增加的问题,本文以促销为手段,研究B2C电商企业库房中滞销品和畅销品库存空间分配的问题。本文以Q公司3C库房中3C产品为研究对象。首先,调研了解其库房现状,重点了解滞销品和畅销品现状以及库存空间分配现状,分析得到该库房中高价难售的商品形成了滞销品,长期无效占有库存空间,成为企业利润增加的瓶颈,而薄利多销的商品成了畅销品,是企业的利润源泉;其次,分析了 3C产品促销时折扣因子与需求的关系,得到其需求函数,并讨论了促销滞销品和订购畅销品时涉及的各项成本与收益;再次,以滞销品释放的库存空间为决策变量,从追求整体利益最大化的角度,总体权衡商品库存成本、促销成本与销售收益,建立库存空间分配数学模型。讨论了在确定促销水平下,促销订购组合的成本和利润满足不同条件时释放库存空间最优值的变化;最后,通过Q公司实际数据验证模型的有效性并讨论了折扣因子和商品体积对组合收益的影响。
[Abstract]:With the continuous operation of B2C e-commerce enterprises, the limited inventory space has been unable to store more goods, the phenomenon of insufficient warehouse frequently appears. The goods stored in the warehouse of B2C e-commerce enterprises can be divided into three categories according to their hot selling degree, that is, best-selling goods, regular goods and unsaleable goods, which are the main source of profits for enterprises. But the unsalable goods is the bottleneck of the increase of the enterprise profit, if in the limited inventory space can reduce the backlog of unsalable goods to store more best-selling goods. Then the profits of the company will be greatly increased, so enterprise managers think of the use of promotional methods to reduce the unsalable goods in the warehouse difficult to sell. Thus making more inventory space to store easy to sell the best-selling products to achieve the purpose of improving corporate profits. In theory, the promotion of unsalable goods may cause profit reduction. Ordering a best-selling item to sell can increase profits, and weighing the two is likely to bring profit to the business. However, the loss of profits may be greater than the increase in profit when the choice of goods promoted and ordered and the amount of space made are unreasonable. In order to solve the problem of unsalable goods not occupying inventory space effectively and the lack of inventory space of best-selling goods hinders the increase of company profits, this paper takes promotion as a means. This paper takes 3C products in 3C warehouse of Q Company as the research object. First of all, the present situation of the warehouse is investigated. Focus on the status of unsalable goods and best-selling products and inventory space distribution situation, analysis of the high prices in the warehouse difficult to sell the goods formed unsalable goods, long-term invalid possession of inventory space, become the bottleneck of increased corporate profits. And the small profits and sales of goods has become a best-selling product, is the source of profits of enterprises; Secondly, the relationship between discount factor and demand is analyzed, the demand function is obtained, and the costs and benefits involved in the promotion of unsalable products and the order of best-selling goods are discussed. Thirdly, taking the inventory space released by unsalable goods as the decision variable, from the point of pursuing the maximization of the overall interests, the overall trade-off between inventory cost, promotion cost and sales income. The mathematical model of inventory space allocation is established, and the change of the optimal value of inventory space is discussed when the cost and profit of sales promotion and order combination meet different conditions. Finally, the validity of the model is verified by Q Company's actual data and the influence of discount factor and commodity volume on portfolio returns is discussed.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274

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