电子商务在石林旅游业的应用研究

发布时间：2018-01-26 11:15

本文关键词： 石林旅游业转型旅游电子商务应用研究发展对策　出处：《云南大学》2014年硕士论文　论文类型：学位论文

【摘要】：石林旅游一直以来都陷于“门票经济”的传统模式,这样的模式显然与旅游市场的发展趋势相悖,且对石林的社会经济发展也起不到助推作用。为使石林走出“门票经济”这一存在缺陷的模式,让石林旅游业快速适应旅游市场的发展趋势,最终实现提升自身竞争力,推动石林经济社会发展的目的,石林旅游业的转型升级迫在眉睫。旅游业与电子商务之间具备的天然适应性,旅游电子商务市场规模的不断增加、石林具备发展旅游电子商务的基础决定了石林可以发展旅游电子商务,并且是石林实现旅游业转型,促使石林旅游走出“门票经济”形成旅游产业联动的重要手段之一。本文综合运用了文献分析法、访问调查法、归纳分析法,从研究旅游电子商务的概念、特点、应用模式出发,结合本地情况,分析石林县电子商务及旅游电子商务的发展潜质及发展情况,提出了石林旅游旅游电子商务应用的策略,重点研究的内容如下： 1.石林县旅游电子商务应用基础分析。从石林旅游业发展概况、石林旅游业电子商务应用的必要性、石林旅游业电子商务应用的可行性几个方面对石林县旅游电子商务应用基础进行了分析。 2.电子商务在石林旅游业应用分析。从石林本地网站在旅游电子商务方面的应用情况、应用第三方电子商务平台销售石林旅游产品的情况及石林旅游行业微博微信等新媒体应用情况的分析三个方面入手,对电子商务在石林旅游业的应用进行了分析。 3.石林旅游电子商务发展对策及保障措施。从应用PEST去分析现状存在的问题入手,结合现今旅游电子商务的发展趋势及石林本身的所具备的条件,给出石林发展旅游电子商务的对策及保障措施。
[Abstract]:Stone forest tourism has always been trapped in the "ticket economy" of the traditional model, such a model is obviously contrary to the development of the tourism market. In order to make the stone forest walk out of the model of "ticket economy", let the stone forest tourism adapt to the development trend of the tourism market quickly. Finally, the purpose of promoting the competitiveness of stone forest and promoting the economic and social development of stone forest is realized, so the transformation and upgrading of stone forest tourism is imminent. The natural adaptability between tourism and electronic commerce, the increasing scale of tourism electronic commerce market, and the foundation of developing tourism electronic commerce in Shilin determine that Shilin can develop tourism electronic commerce. It is also one of the important means to realize tourism transformation and promote stone forest tourism to go out of "ticket economy" to form tourism industry linkage. This article synthetically uses the literature analysis method, the interview investigation method, the induction analysis method, from studies the tourism electronic commerce concept, the characteristic, the application pattern, unifies the local situation. This paper analyzes the development potential and development situation of E-commerce and tourism e-commerce in Shilin County, and puts forward some strategies for applying E-commerce to tourism in Shilin County. The main contents of this paper are as follows: 1. The basic analysis of tourism e-commerce application in Shilin County. From the development of tourism in Shilin, the necessity of E-commerce application in Shilin tourism is discussed. This paper analyzes the application basis of tourism e-commerce in Shilin County in several aspects of the feasibility of the application of e-commerce in Shilin tourism industry. 2. Analysis of the application of electronic commerce in the tourism industry of Shilin. The application of the third-party e-commerce platform to the sale of Shilin tourism products and the analysis of the application of new media such as Weibo WeChat in the Shilin tourism industry. The application of e-commerce in Shilin tourism is analyzed. 3. The countermeasures and guarantee measures for the development of tourism electronic commerce in Shilin. From the application of PEST to analyze the problems existing in the present situation, combined with the development trend of tourism electronic commerce and the conditions of the stone forest itself. The countermeasures and safeguard measures of developing tourism e-commerce in Shilin are given.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F592.7

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