临沂商城出口贸易发展策略分析

发布时间：2018-02-01 06:36

本文关键词： 临沂商城出口贸易 SWOT 电子商务　出处：《天津商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国加入WTO以来,我国市场对外开放度越来越大。临沂商城依靠其强大的商贸资源和物流体系,历经三十多年的改革和发展,成为了知名的现代化商品城,同时也带动了临沂市经济的发展,但是随着信息时代和经济形势的变化,临沂商城的发展进入到了瓶颈期,需要进行市场改革,获取新一轮的蓬勃发展。出口贸易对一个地区和企业来说是非常重要的,可以为其生存和发展提供支持。以商城发展策略为视角,对临沂商城做出整体分析与研究,对临沂商城出口贸易发展过程中出现的问题和矛盾进行分析,在电子商务等新商业模式异军突起和经济发展新形势下,深入研究传统批发市场应如何对市场冲击、抓住机遇,提升自身竞争力和持续发展能力,对促进欠发达地区抓住机遇,有效开拓国际市场,稳定和扩大外需,推进开放型经济转型升级,缩小区域差距,增强区域发展的协调性有着重要的意义。本文主要研究中国临沂商城发展的历程和特点,对临沂商城兴起的外部环境、内部环境资源进行有效分析,同时对当下临沂商城的战略定位展开分析。总结出临沂商城5个特点,临沂商城发展离不开政府的支持,拉动了临沂市经济发展,并促进了外贸的发展;深入分析了临沂商城对外贸易发展中存在的问题:出口产品竞争力不高,资本和人才等高级生产要素短缺,经营业户规模散小、缺乏自主品牌、管理手段落后,上游产业发展滞后、配套产业支撑不足,市场辐射范围相对较小。通过SWOT分析临沂商城出口贸易的新形势,从而得出战略定位和基本竞争战略方向。提出当前进一步促进临沂市对外贸易发展的对策:优化出口商品结构、大力引进优秀人才、完善金融服务、提供资金保障、利用“互联网+外贸”模式、大力发展跨境电商、继续实施市场多元化战略、开辟多元化际贸易发展方式、加快实施招商引资战略、政府统筹多方参与策略、要健全法规,给予政策支持。
[Abstract]:Linyi Mall has become a famous modern commodity city after more than 30 years of reform and development, relying on its strong trade resources and logistics system. But with the change of the information age and the economic situation, the development of Linyi Mall has entered the bottleneck period, and needs to carry on the market reform. To obtain a new round of vigorous development. Export trade is very important to a region and enterprises, can provide support for its survival and development. Linyi Mall makes the overall analysis and research, analyzes the problems and contradictions in the development of Linyi Mall export trade, in the new business model such as e-commerce and economic development in the new situation. Deeply study the traditional wholesale market how to impact the market, seize the opportunity, improve their competitiveness and sustainable development ability, to promote the less developed regions to seize the opportunity, effectively open up the international market, stability and expansion of external demand. It is of great significance to promote the transformation and upgrade of open economy, narrow the regional gap and enhance the coordination of regional development. This paper mainly studies the development process and characteristics of Linyi Mall in China. This paper analyzes the external environment and internal environmental resources of Linyi Mall, analyzes the strategic orientation of Linyi Mall, and summarizes five characteristics of Linyi Mall. The development of Linyi Mall can not be separated from the support of the government, which promotes the economic development of Linyi City and promotes the development of foreign trade. This paper deeply analyzes the problems existing in the development of foreign trade in Linyi Mall: the competitiveness of export products is not high, the capital and talent and other advanced factors of production are short, the scale of business households is small, the independent brand is lacking, and the management means are backward. The upstream industry development lags behind, the supporting industry is insufficient, and the market radiation range is relatively small. This paper analyzes the new situation of Linyi Mall's export trade through SWOT. Thus, the strategic orientation and basic competitive strategic direction are obtained. The countermeasures to further promote the development of foreign trade in Linyi are put forward: optimizing the structure of export commodities, introducing talents and improving financial services. We will provide financial support, make use of the "Internet foreign trade" model, vigorously develop cross-border e-commerce, continue to implement the market diversification strategy, open up diversified modes of development of international trade, and speed up the implementation of the strategy of attracting investment. The government co-ordinates the multi-party participation strategy, must perfect the law, gives the policy support.
【学位授予单位】：天津商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.62

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