亚马逊盈利模式研究

发布时间：2018-02-02 22:23

本文关键词： B2C 跨境电商盈利模式亚马逊　出处：《石河子大学》2017年硕士论文　论文类型：学位论文

【摘要】：电子商务的产生,带领和发展了新型的网络经济,同时也为经济全球化的加速贡献了一份力量。近三年来,我国B2C跨境电商平台如雨后春笋般应运而生,不论是老企业进入新的领域,还是新企业的加入,都代表着我国的电商开始慢慢进入到了另一个阶段。纵观我国B2C电商市场,不难发现在这之中个别大企业占绝对优势地位,而小企业逐渐被挤出市场,可如果与发达国家的成熟企业相比,还会发现很大的差距。而亚马逊作为在B2C电子商务领域中的先行者,它的盈利模式,对我国的B2C跨境电商企业有很好的学习和借鉴意义。本文运用了理论研究与案例研究相结合的方法,不断地探索B2C跨境电商盈利模式的特征,总结运行过程中的一般规律,可以为我国的B2C跨境电商盈利模式的构建提供一些理论和实践方面的意见,进而可以为我国的电商企业提升其核心竞争力,推动整个行业的发展。除此之外,近几年B2C跨境电商在电商市场中所占的比例越来越大,深入研究B2C跨境电商的市场规律与企业盈利方针,有助于更好地促进B2C跨境电商企业的发展。在企业经营过程中盈利模式的重要性不言而喻,亚马逊作为B2C跨境电商的先行者,它的盈利模式不管在技术上还是在管理上,各个方面都有成功之处。作为兴起还比较晚的中国B2C跨境电商企业,是可以学习和借鉴亚马逊的成功经验,也吸取曾经面临过的经营中遇到的失败的教训,同时为我国正在处于酝酿阶段的B2C跨境电商企业提供一些经验和借鉴。
[Abstract]:The emergence of e-commerce, and led the development of a new network economy, but also a contribution to the acceleration of economic globalization. In the past three years, China's cross-border electronic business platform such as B2C like bamboo shoots after a spring rain came into being, whether it is the old enterprises to enter the new field, or the new enterprise to join, represented in China business began to enter into another stage. Throughout our B2C business market, it is not difficult to find in the individual large enterprises occupy an absolute dominant position, while small enterprises are gradually out of the market, if compared to the mature enterprises and developed countries, will find a big gap. And as a pioneer in the field of electronic B2C Amazon in business, its profit model, have good learning and reference for China's B2C cross-border business enterprise. This paper uses the method of combination of theoretical research and case research, constantly explore cross-border electricity B2C The characteristics of business profit model, summed up the general rules in the operation process, can provide some theoretical and practical advice to the construction of China's B2C cross-border electricity supplier profit model, which can enhance the core competitiveness of our business enterprise, promote the development of the whole industry. In addition, in recent years, B2C cross-border electricity supplier in the electricity market accounted for a growing proportion of the laws of the market and enterprise research of B2C cross-border electricity supplier profit objectives, help to better promote the development of cross-border electricity supplier companies. B2C is important in the course of business profit model is self-evident, as a forerunner of the Amazon B2C cross-border electricity supplier, its profit model in technical or management, all aspects of success. As the rise is relatively late Chinese B2C cross-border business enterprise, it is possible to learn from the successful experience of the Amazon, too Draw lessons from the failures that have been encountered in the past, and provide some experience and reference for the B2C cross-border e-commerce enterprises that are in the process of brewing in China.

【学位授予单位】：石河子大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.36

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