医疗机构营销平台的设计与实现

发布时间：2018-02-03 22:08

本文关键词： 医疗机构营销互联网技术医疗账户结算　出处：《湖南大学》2016年硕士论文　论文类型：学位论文

【摘要】：在我国新医疗体制改革背景的大环境下,医疗领域里出现了许多重大的变革和观念的创新,许多非营利性的公立医院与民营医院逐步走上以患者为中心、以市场为主导、以公司制经营的改革之路。他们积极跟进时代步伐,勇于探索和创新,分别在业务、技术、设备、IT支撑系统等方面积极尝试和努力提升,但面对竞争日益激烈的市场环境,各大医院的利润空间越来越低,竞争压力越来越大,而医院利用信息化软件技术进行管理升级时,基本都偏重于OA管理、业务功能需求实现等,在这个互联网高速发展的时代,能否借鉴互联网的一些业务模式和技术特点,在结合医疗行业本身的特点,尝试一种新的运营模式呢?本项目建立一个这样的公共平台:该平台汇集了各大医院/各大企业及单位/患者等信息,建立了详细的信息资料,拉近了医疗活动中各个对象的距离,以此平台为基础,衍生出众多的便民服务、售后服务、监控报表分析、促销服务等功能,一定程度上提高了医院的信息化建设水平。本项目综合互联网、移动通信技术及医疗业务特征,技术框架上引入了成熟的互联网产品开发技术体系,如:前后端分离/动静分离/页面静态化/分布式缓存/消息队列等等,业务框架上实现了医疗电子商务、便民服务、医疗账户管理、营销策略服务、客户信誉分级管理、客户售后服务、充值/结算、客户资料管理、客户投诉建议、评论分享、客户营销综合分析、监控报表等功能。本文作者参与了系统中核心模块(三户模型/账户管理/结算管理)的调研、需求分析、设计、开发等工作,同时对系统其他模块的功能也有所研究,论文将对整个系统做详细深入的介绍和剖析。
[Abstract]:Under the background of the new medical system reform in China, there have been many major changes and innovations in the medical field. Many non-profit public hospitals and private hospitals are gradually taking the patient as the center. They actively follow the pace of the times, have the courage to explore and innovate, respectively in the business, technology, equipment IT support system and other aspects of active attempt and efforts to promote. However, in the face of increasingly fierce competition in the market environment, the profit margins of the major hospitals are getting lower and lower, and the competition pressure is increasing. When hospitals use information software technology to upgrade their management, they are basically focused on OA management. In this era of rapid development of the Internet, can we learn from some business models and technical characteristics of the Internet, and try a new mode of operation in combination with the characteristics of the medical industry itself? This project establishes such a public platform: this platform brings together the information of the major hospitals / enterprises and units / patients, establishes detailed information materials, and draws closer the distance between the various objects in the medical activities. Based on this platform, many functions such as convenience service, after-sales service, monitoring report analysis, promotion service and so on, have improved the level of hospital information construction to a certain extent. Mobile communication technology and medical service characteristics, the technical framework of the introduction of mature Internet product development technology system, such as: front end separation / static separation / page static / distributed cache / message queue and so on. Business framework to achieve medical e-commerce, convenience services, medical account management, marketing strategy services, customer reputation grading management, customer after-sales service, recharge / settlement, customer information management, customer complaints and suggestions. The author participates in the research, requirement analysis, design and development of the core modules of the system (three-door model / account management / settlement management). At the same time, the functions of other modules of the system are also studied, and the whole system will be introduced and analyzed in detail.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

【参考文献】