基于供应链的B2C电子商务企业物流成本控制研究

发布时间：2018-02-09 14:01

本文关键词： B2C电子商务企业供应链管理物流成本控制　出处：《天津财经大学》2016年硕士论文　论文类型：学位论文

【摘要】：近年来,随着互联网技术的普及和企业管理中信息技术的广泛运用,B2C电子商务企业呈现出强劲的发展态势,我国也成为世界上拥有最充分客户源和最大市场潜力的国家。B2C电子商务企业正在不断展现出自身的巨大潜能和商业价值,但随着全球经济一体化的趋势日益明显,市场竞争日益激烈,物流成为B2C电子商务企业竞争的主要领域。目前,物流进入供应链时代,更多的B2C电子商务企业希望运用供应链管理通过对物流的合理化来控制物流成本,提升供应链效率,拓展企业的盈利空间,从而提升企业的生存能力。本文针对B2C电子商务企业物流系统的运作特点,结合供应链管理理论对电商企业的物流环节的成本控制进行探索和研究。本文先进行了相关理论的阐述,之后结合案例进行深入分析,找出B2C电子商务企业物流成本控制的现状和问题,探讨产生这些问题的深层原因,结合案例的经验和教训,最后对B2C电子商务企业基于供应链视角的物流成本控制提出改进建议和措施。本文的第一章是引言,主要阐述了本文的研究背景和意义,针对文章所研究的问题,对国内外的研究成果进行了梳理和总结。第二章是对相关理论的阐述,本文阐述了供应链成本管理和物流成本控制的理论基础和控制方法。第三章分析了 B2C电子商务企业的物流成本构成以及控制的现状和问题,并对产生原因进行了剖析。第四章结合我国B2C电子商务企业的物流成本控制实例总结出经验和教训,在本文最后一部分从供应链角度提出了加强我国B2C电子商务企业物流成本控制的建议和措施。
[Abstract]:In recent years, with the popularization of Internet technology and the extensive use of information technology in enterprise management, B2C e-commerce enterprises have shown a strong development trend. China has also become the most abundant customer source and the largest market potential in the world. B2C e-commerce enterprises are constantly showing their great potential and commercial value, but with the trend of global economic integration is becoming more and more obvious. With the increasingly fierce market competition, logistics has become the main field of competition for B2C e-commerce enterprises. At present, as logistics enters the era of supply chain, more B2C e-commerce enterprises hope to use supply chain management to control logistics costs through the rationalization of logistics. In order to improve the efficiency of supply chain and expand the profit space of enterprises, this paper aims at the operating characteristics of B2C e-commerce enterprise logistics system. Based on the supply chain management theory, this paper explores and studies the cost control of logistics links in e-commerce enterprises. To find out the current situation and problems of logistics cost control in B2C e-commerce enterprises, to explore the deep causes of these problems, and to combine the experience and lessons of the cases, Finally, some suggestions and measures are put forward to improve the logistics cost control of B2C e-commerce enterprises based on the perspective of supply chain. The first chapter of this paper is the introduction, mainly expounds the research background and significance of this paper, aiming at the problems studied in this paper. The research results at home and abroad are combed and summarized. The second chapter is the elaboration of relevant theories. This paper expounds the theoretical basis and control methods of supply chain cost management and logistics cost control. Chapter 4th summarizes the experience and lessons of logistics cost control of B2C e-commerce enterprises in China. In the last part of this paper, suggestions and measures to strengthen logistics cost control of B2C e-commerce enterprises in China are put forward from the point of view of supply chain.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F259.2;F715.5

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