跨境电商平台模块预置与成效后测的统计评价

发布时间：2018-02-13 04:49

  本文关键词： 跨境电商 平台 模块预置 成效后测　出处：《统计与决策》2017年22期 　论文类型：期刊论文

【摘要】：跨境电商平台正向一个闭环的、全链路、功能齐全的生态平台发展,成为我国经济发展新的增长点。文章以阿里速卖通和亚马逊为例,将平台管理、信息传递、资金管理、物流服务、客户服务5大模块置入平台,构建跨境电商平台成效后测指标体系,运用EDA模型进行测试,推动建立"统一、平衡、互惠"的跨境电商规则体系。
[Abstract]:The cross-border ecommerce platform is developing towards a closed-loop, full-link, full-featured ecological platform, which has become a new growth point in China's economic development. This article takes Ali Express and Amazon as examples to manage the platform, transfer information, and manage funds. Five modules of logistics service and customer service are put into the platform, and the post-test index system of cross-border e-commerce platform is constructed, and the EDA model is used to test the system to promote the establishment of "unified, balanced and mutually beneficial" cross-border e-commerce rules system.
【作者单位】： 湖南涉外经济学院外国语学院;
【基金】：湖南省发展和改革委员会研究项目(长发改高技【2016】596号)
【分类号】：F125;F724.6
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本文编号：1507355