中国邮政电子商务发展策略研究

发布时间：2018-02-14 13:09

本文关键词： 中国邮政电子商务化发展　出处：《海南大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,中国邮政对电子商务的重视程度日益提高。明确了"互联网+邮政"的发展战略,提出通过发展电子商务推动企业转型发展,用互联网思维深入推进邮政业务电子商务化。电子商务作为创新驱动的经营领域,很有可能给企业带来战略机遇,而机遇一旦错过就难以抢占先机。本文通过对邮政这个传统行业、百年老店在电子商务时代面临的冲击和挑战,着重阐述邮政三大主营业务——传统业务、寄递业务和增值业务在转型摸索期,存在的问题及产生问题的根源,提出解决问题的建议。研究的目的..第一,推进邮政用电子商务的手段支撑报刊、集邮等传统业务的发展,实现客户足不出户即能在网上邮局享受邮政的便捷服务。第二,推进邮政寄递业务加快向现代物流转型,争取夺回邮政在寄递市场流失的市场份额。第三,推进资源整合、业务联合、全网互动,打造邮政电子商务服务生态链,提升邮政增值业务的盈利能力。本文的建议:第一,应用电子邮政技术建立网上邮局,在邮政传统业务生产作业各环节应用信息技术,创新作业方法、手段及流程。即对中国邮政集团公司各传统业务部门已建的报刊订阅网、集邮商城和中国贺卡网等提出整合建议,统一命名"中国邮政网上营业厅(www.11185.cn)",作为向用户提供邮政服务的门户网站。第二,实施改进措施,改善用户使用邮政寄递服务的体验。即对提升邮政寄递业务信息化程度、揽投速度及服务水平等提出改善建议,并创新开拓各地寄递市场,挖掘新的市场需求。第三,发挥邮政点多面广、"三流合一"的优势,以"邮乐网(www.ule.com)"为唯一网购平台,"邮乐购"为统一农村电商品牌,创新邮政增值业务020模式。
[Abstract]:In recent years, China Post has paid more and more attention to electronic commerce. It has made clear the development strategy of "Internet Post" and proposed to promote the transformation and development of enterprises through the development of electronic commerce. With the Internet thinking, it is possible to promote the electronic commerce of postal service. As a business field driven by innovation, electronic commerce is likely to bring strategic opportunities to enterprises. Once the opportunity is missed, it is difficult to seize the first chance. Through the impact and challenge faced by the traditional postal industry, the century-old store in the era of electronic commerce, this paper focuses on the three major postal services-the traditional business. The problems existing and the root causes of the problems during the transition period of the mail and delivery business and the value-added business. The purpose of the research is to put forward some suggestions for solving the problems. First, to promote the development of traditional business such as newspapers and periodicals and stamp collecting by means of electronic commerce. To realize that customers can enjoy the convenient postal services at the online post office without leaving home. Second, to speed up the transformation of postal delivery services to modern logistics, and strive to retake the market share lost by postal services in the mail and delivery market. Third, to promote the integration of resources. The business union, the entire network interaction, creates the postal electronic commerce service ecology chain, enhances the postal value-added service profitability. This article suggestion: first, uses the electronic postal technology to establish the on-line post office, The application of information technology, innovation of operation methods, means and processes in all aspects of traditional postal business production, that is, the newspaper and newspaper subscription network that has been established by the traditional business departments of China Post Group, Philatelic Mall and China greeting Card Network put forward a proposal to unify the name "China Post online Business Hall www.11185.cn" as a portal for providing postal services to users. Second, implement improvement measures. To improve the experience of users using postal delivery services, that is, to improve the information level, speed and service level of postal delivery services, and to innovate and open up local mail and delivery markets to tap new market demands. Third, Giving full play to the advantages of "three-in-one", taking "Postal Music Network" as the sole online shopping platform, "Mail Tesco" as the unified rural electric commodity brand, and innovating the mode of postal value-added service 020.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F616

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