面向电子商务的企业商品营销管理系统的设计与实现

发布时间：2018-02-23 00:21

本文关键词： 营销管理售后管理 SQLServer SSH　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：线上交易自电子商务诞生以来,正在快速的发展,网络购物的方式已成为人们生活中不可或缺的一部分。企业商品营销管理系统作为B2C、C2C电子商务的当前潮流平台,可以为电子商务商品的营销提供各种便利,节省人力、物力和财力。因此,研究开发一款面向电子商务的企业商品营销管理系统是一个重要的课题,因其具备强大的用户交互功能,可以方便用户与商家之间进行快速的信息交互,大大地提高企业和用户之间交易的便携性和快速性,提升企业的商品销售。在面向电子商务的企业商品营销管理系统的设计开发中,主要的开发语言是JAVA,并使用了 JSP的相关技术,采用面向对象的分析与设计方法和UML建模语言,数据库则使用了 SQL Server 2014。另外,系统通过浏览器/服务器的方式进行架构,选择了目前比较流行的适用于企业级应用开发的SSH和MVC相结合的设计框架和设计模式,有利于开发效率的提高。面向电子商务的企业商品营销管理系统实现了基础信息、商品、销售、售后、账单及报表分析的维护。基础信息管理实现账号、店铺授权、物流、会员、打印模板、基础设置、促销和短信的维护;商品管理实现商品资料、对应异常表、库存上传、组合商品、其他辅助的维护;销售管理实现订单、发货、其他的维护;售后管理实现包裹签收、售后单创建、售后单处理;账单管理实现异常账单、特殊账单的维护;报表分析管理实现商品报表、订单报表管理和其他报表管理。电子商务企业商品营销管理系统的运行,能够加强用户与商家之间的交互,促进企业的营销水平,从而提高企业在激烈市场中的竞争力。当然,该营销管理系统还有一定的不足,比如系统功能还能够更加全面,系统的性能还有很大的提升空间。
[Abstract]:Since the birth of electronic commerce, online trading has been developing rapidly. The way of online shopping has become an indispensable part of people's life. The enterprise commodity marketing management system is the current trend platform of B2CU / C2C e-commerce. It can provide all kinds of convenience for the marketing of electronic commerce goods, and save manpower, material resources and financial resources. Therefore, it is an important subject to study and develop a E-commerce oriented enterprise commodity marketing management system. Because of its powerful user interaction function, it can facilitate the rapid information exchange between users and merchants, and greatly improve the portability and rapidity of transactions between enterprises and users. In the design and development of the enterprise commodity marketing management system oriented to electronic commerce, the main development language is Java, and the related technology of JSP is used, the object-oriented analysis and design method and UML modeling language are adopted. The database uses SQL Server 2014.In addition, the system is structured by browser / server, and chooses the popular design framework and design pattern of combining SSH and MVC, which is suitable for enterprise application development. E-commerce oriented enterprise commodity marketing management system realizes the maintenance of basic information, commodity, sales, after-sale, bill and report analysis. The basic information management realizes account number, shop authorization, logistics, etc. Member, print template, basic settings, promotion and SMS maintenance; commodity management to achieve commodity information, corresponding exception table, inventory upload, portfolio, other auxiliary maintenance; sales management to achieve order, delivery, other maintenance; After sales management to achieve package signing, post sales order creation, post sales order processing; bill management to achieve abnormal bills, special bills maintenance; report analysis management to achieve commodity reports, Order report management and other report management. The operation of electronic commerce enterprise commodity marketing management system can strengthen the interaction between users and merchants, promote the marketing level of enterprises, thus improve the competitiveness of enterprises in the fierce market. The marketing management system also has some shortcomings, such as the system functions can be more comprehensive, system performance also has a lot of room for improvement.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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