互联网金融背景下我国旅游电子商务企业发展战略研究

发布时间：2018-02-27 06:23

本文关键词： 互联网金融旅游电子商务企业发展战略　出处：《湘潭大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着4G时代的到来,移动支付如扫码支付和微信支付等互联网金融的日渐成熟,越来越多的消费者在出游前将通过旅游电子商务企业提供的相关服务查询酒店信息,了解景区门票和机票等信息,在旅行中查询旅游攻略、周边交通等信息,旅游途中或结束后与亲人朋友分享旅行感受和旅游经验。目前已有不少游客已经开始使用各种互联网金融手段进行景区、酒店和相关旅游产品等的预定和支付。然而,互联网金融迅猛发展的同时,旅游电子商务企业发展存在的各种问题也日渐凸显。如一些旅游投资商乘机弄虚作假,坑蒙旅游消费者。部分旅游电商企业提供的产品信息不全,泄露用户信息,在线交易隐患重重,乱扣资费和钓鱼网站等。互联网金融时代,战略是决定企业发展的指向标和导航船,直接指引着企业可持续发展。面对变化莫测的旅游消费市场,旅游电子商务企业应充分了解旅游消费者需求,制定明确可行的发展战略,方能在未来的在线旅游市场中赢得市场。本文在互联网金融的基础理论上,通过问卷调查以及专家访谈构建影响旅游电商企业发展战略主要因素的研究模型,将SWOT战略分析法和AHP层次分析法有机结合起来,得出影响我国旅游电子商务企业发展战略因素的影响值,判断出我国旅游电子商务企业应采取一体化发展战略即充分利用现有优惠政策等优势,规避企业不利因素的SO发展战略。这样方能把握互联网金融时代旅游电子商务企业发展机遇,形成具有中国特色的旅游电子商务企业文化,从而构建企业核心竞争力,以赢得未来旅游电子商务市场。
[Abstract]:With the arrival of the 4G era, mobile payment as payment scan code and pay WeChat and other Internet financial services is becoming more and more mature, more and more consumers before traveling through the tourism e-commerce enterprises to provide hotel information query, understand the scenic spots and ticket information query, travel Raiders travel, traffic information, travel after the end of the way or with relatives and friends to share travel experience and tourism experience. At present, many tourists have begun to use a variety of Internet financial means of scenic spots, hotels and tourism related products such as booking and payment. However, the rapid development of Internet banking at the same time, all kinds of problems existing in the development of tourism e-commerce enterprises are increasingly prominent. As some of the tourism investors to resort to deceit, kengmeng tourism consumers. Provide some travel business enterprise product information is not complete, leakage of user information Online transactions, breaches, arbitrary deduction rates and phishing sites. The era of Internet banking strategy is a pointer to the ship navigation and determines the development of enterprises, directly guide the sustainable development of enterprises. Facing the change constantly tourism market, tourism e-commerce enterprises should fully understand the tourism consumer demand, formulate feasible development strategy, Party to win the market in the online travel market in the future. Based on the theory of Internet finance, through the questionnaire survey and expert interview to construct model to analyze the influencing factors of tourism business enterprise development strategy, SWOT strategy analysis method and AHP analytic hierarchy process organically, the influence of China tourism electronic commerce enterprise development strategy the values of the factors determine China tourism electronic commerce enterprise should adopt the development strategy of the integration is to make full use of the existing preferential policies. To avoid potential adverse factors, enterprise SO development strategy. So in order to grasp the Internet Financial Times of tourism e-commerce business development opportunities, the formation of enterprise culture tourism e-commerce has China characteristics, so as to build the core competitiveness of enterprises, in order to win the future of tourism e-commerce market.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F592.6

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