黑龙江品正公司移动电子商务发展的问题与对策研究

发布时间：2018-03-01 10:14

本文关键词： 移动电子商务电子商务环境分析电子商务发展策略　出处：《哈尔滨工业大学》2011年硕士论文　论文类型：学位论文

【摘要】：随着现代移动通信技术和电子商务平台建设的不断发展，实践工作在不断的得到深入，移动电子商务的市场在应用领域具有着巨大的发展潜力。由于移动电子商务应用有因不受时间与空间限制的特点而成为全世界企业或公司各项追逐开发的热点，正在逐渐取代现有的以固定网络为基础的电子商务，很快就要成为此领域主流发展模式之一。本文较为系统和全面地研究了移动电子商务领域的相关因素，探讨了移动电子商务的发展中存在的问题和商务应用，以期为未来移动电子商务的发展提供一点参考。本文的研究首先分析了国内外移动电子商务的发展现状，，从黑龙江品正科技有限公司的发展沿革，进行主营业务的介绍。并且从多个方面进行了发展环境分析。其次，从移动支付面临的问题、营销管理存在的问题、客户关系管理中存在的问题和面临的社会法律问题等方面对黑龙江品正科技有限公司移动电子商务发展中的问题进行了剖析。最后，根据实际情况分别提出移动支付发展的建议、加强营销工作的管理、加强顾客发展策略和完善社会法律方面做出了黑龙江品正科技有限公司发展的对策与建议。为黑龙江品正科技有限公司发展奠定坚实的基础，同时，通过本文的分析与实践以期为类似的移动电子商务企业的进一步发展、开辟更大市场、提高自身的竞争力、增加客户满意度和忠诚度等方面提供参考。
[Abstract]:With the continuous development of modern mobile communication technology and e-commerce platform construction, the practical work has been continuously deepened. The market of mobile electronic commerce has great development potential in the application field. Because of the characteristics of the mobile electronic commerce application which is not limited by time and space, it has become the hot spot that enterprises or companies all over the world pursue and develop. Is gradually replacing the existing fixed network-based e-commerce, which will soon become one of the mainstream development models in this field. This paper discusses the problems existing in the development of mobile e-commerce and its commercial applications in order to provide some references for the development of mobile e-commerce in the future. This paper first analyzes the development of domestic and foreign mobile electronic commerce, from the development of Heilongjiang Pinzheng Science and Technology Co., Ltd. to introduce the main business, and from a variety of aspects of the development environment analysis. From the problems of mobile payment, the problems of marketing management, This paper analyzes the problems in the development of mobile electronic commerce in Heilongjiang Pin-Zheng Science and Technology Co., Ltd., from the aspects of the problems existing in customer relationship management and the social and legal problems faced by them. According to the actual situation, separately put forward the suggestion of mobile payment development, strengthen the management of marketing work, In terms of strengthening customer development strategy and perfecting social law, the countermeasures and suggestions for the development of Heilongjiang Pinzheng Science and Technology Co., Ltd are put forward in order to lay a solid foundation for the development of Heilongjiang Pinzheng Science and Technology Co., Ltd., at the same time, Through the analysis and practice of this paper, the author hopes to provide a reference for the further development of similar mobile e-commerce enterprises, opening up a larger market, improving their own competitiveness, increasing customer satisfaction and loyalty, and so on.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F49;F724.6

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