个人因素、社会背景与大学生网络创业绩效——基于创业意愿的中介作用

发布时间：2018-03-01 22:07

本文关键词： 电子商务创业绩效创业意愿互联网创业　出处：《技术经济与管理研究》2017年11期 　论文类型：期刊论文

【摘要】：文章通过对在校大学生网络创业绩效的影响因素进行梳理,构建个人因素、社会背景、创业动机和创业意愿与创业绩效关系模型,运用问卷调查方法,开展大学生网络创业绩效影响因素的研究,并利用实地调查获得的数据,采用结构方程模型进行实证分析。研究结论表明:影响大学生网络创业绩效的因素由大到小依次为个人因素、创业意愿、创业动机、社会背景;创业意愿具有中介作用,即个人因素、创业动机和社会背景,通过创业意愿对在校大学生网络创业绩效产生间接作用。最后,从学生、学校和社会三方面提出了提升大学生网络创业绩效的建议,以期激发高校的创业活力。
[Abstract]:By combing the influencing factors of college students' network entrepreneurial performance, this paper constructs a model of the relationship between personal factors, social background, entrepreneurial motivation and entrepreneurial willingness and entrepreneurial performance. To carry out the research on the influencing factors of college students' online entrepreneurial performance, and to use the data obtained from the field survey, The empirical analysis using structural equation model shows that the factors that affect the performance of college students' network entrepreneurship are personal factors, entrepreneurial intention, entrepreneurial motivation, social background, and entrepreneurial willingness, which play an intermediary role. That is, personal factors, entrepreneurial motivation and social background, through entrepreneurial willingness to produce indirect effects on college students' online entrepreneurial performance. Finally, from the students, schools and society three aspects to improve the performance of college students network entrepreneurial recommendations. In order to stimulate the entrepreneurial vitality of colleges and universities.
【作者单位】：南京理工大学经济管理学院;义乌工商职业技术学院全球贸易研究院;
【基金】：国家社会科学基金重大项目(15ZDA053);国家社会科学基金重点项目(14AZD021) 中央高校基本科研业务费专项资金项目(30916014108) 浙江省社会科学界联合会研究课题(2018Z17) 浙江省教育厅一般科研项目(Y201738679) 义乌工商职业技术学院预研课题(YY-SJ-201701)
【分类号】：F279.2;G647.38

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