移动化、社交化影响下的电子商务发展

发布时间：2018-03-02 09:19

本文关键词： 移动互联网移动化社交化移动智能终端消费者需求　出处：《商业经济研究》2017年18期 　论文类型：期刊论文

【摘要】：随着手机移动智能终端的逐步推广与应用,社会生活逐渐移动化、社交化,在人们的日常生活中电子商务无处不在,虽然便利了人们的消费生活,但是虚拟的网络消费活动不可避免地造成了商品信息虚假。对于移动化、社交化影响下的电子商务的生态健康发展极为不利。本文基于这一背景,对移动化与社交化影响下的电子商务研究进行了简要概述,详细描述了移动化与社交化影响下电子商务的新特征,并深入分析移动智能终端下电子商务发展所面临的机遇及挑战,最后结合电子商务发展实际情况,提出了在移动化与社交化影响下电子商务实现生态化发展的策略。
[Abstract]:With the gradual promotion and application of mobile smart terminals, social life is gradually mobile, social, electronic commerce is everywhere in people's daily life, although it facilitates people's consumption life, But the virtual online consumption activities inevitably lead to false commodity information, which is extremely unfavorable to the ecological and healthy development of electronic commerce under the influence of mobility and socialization. This paper is based on this background. This paper gives a brief overview of the research on electronic commerce under the influence of mobile and social, and describes in detail the new characteristics of electronic commerce under the influence of mobile and social. The opportunities and challenges faced by the development of electronic commerce under the mobile intelligent terminal are deeply analyzed. Finally, combining with the actual situation of the development of electronic commerce, this paper puts forward the strategy of realizing the ecological development of electronic commerce under the influence of mobile and social.
【作者单位】：商丘学院;
【分类号】：F713.36

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