电子商务生态系统演化机制的研究

发布时间：2018-03-06 02:21

本文选题：电子商务生态系统　切入点：竞合机制　出处：《河南理工大学》2016年硕士论文　论文类型：学位论文

【摘要】：随着互联网技术、互联网金融等软硬件的快速发展,我国电子商务正经历着迅猛的发展与演化,逐步形成由关系紧密、互利共生的企业、个人构成的电子商务生态系统。作为电子商务生态系统演化过程中一个重要的机制,系统主体间的竞争与合作不但影响着系统内个体的发展,也对整个系统的稳定性产生影响。因此,研究分析主体间的竞争与合作对保证电子商务生态系统的平衡性和健康性有着重要的意义。电子商务生态系统是一种复杂系统,而当前的研究所集中于传统的研究手段如定性分析、被动观察与统计、数学模型分析以及案例分析,显示出很多局限性:研究主体单一,外部环境静止,很难直观、清晰地表现出系统动态演化过程中主体间相互关系等一系列微观因素变化与系统宏观演化的联系,进而难以针对某些因素的改变做出宏观层面的预测。针对这种情况,本文引入计算实验的方法来研究电子商务生态系统的演化:(1)首先,提出一种“现实系统模型—可计算模型”的模型映射框架,结合电子商务的特点从生态学角度设计出电子商务生态系统的现实系统模型,并在模型映射框架的基础上运用Multi-Agent建模方法构建出电子商务生态系统的可计算模型;(2)然后,在RePast Simphony平台上构建出可计算模型的实验系统;(3)最后,对电子商务生态系统计算模型进行演化实验,设计出两种实验场景,借此分析不同外部环境下系统主体间的竞合关系对系统演化的影响,希望为相关企业制定相应的战略调整、实现系统的可控演化提供依据。演化实验结果表明:(1)计算实验研究方法在研究电子商务生态系统时显示出优势,电子商务生态系统计算模型能够保证主体的多样性、异质性,动态地表现电子商务生态系统演化过程,并且可以通过修改系统参数达到模拟不同外部环境的目的,进而根据研究目的设计出不同的实验,从而可以与现有的研究形成有效的互补。(2)系统主体间竞争促使相似主体间的优胜劣汰,合作可以增加系统的稳定性并保证系统主体的平衡发展,有利于主体间的共同发展,帮助弱势主体应对多变的外部环境,合作关系越强,主体越能从中获利;在具有一定竞争的市场环境中,拥有不同属性、竞争力的主体能够共存;过度的竞争在短期内能为少数主体带来利润,但不利于系统整体健康发展;在竞争环境下,健康稳定的合作能帮助弱势主体提升自身实力,共同应对外部竞争,使系统持续繁荣地发展。
[Abstract]:With the rapid development of software and hardware, such as Internet technology, Internet finance and so on, E-commerce in China is undergoing rapid development and evolution, gradually forming a closely related, mutually beneficial symbiotic enterprise. As an important mechanism in the evolution of electronic commerce ecosystem, the competition and cooperation among the main bodies of the system not only affect the development of the individual in the system. Therefore, it is important to study and analyze the competition and cooperation among the agents to ensure the balance and health of the e-commerce ecosystem, which is a complex system. The current research focuses on the traditional research methods such as qualitative analysis, passive observation and statistics, mathematical model analysis and case analysis, which shows many limitations: single research subject, static external environment, difficult to intuitionistic, It clearly shows the relationship between a series of microcosmic factors such as the relationship between the agents in the process of dynamic evolution of the system and the macroscopic evolution of the system, and then it is difficult to predict the change of some factors at the macro level. In this paper, we introduce the method of computational experiment to study the evolution of e-commerce ecosystem. Firstly, we propose a model mapping framework of "realistic system model-computable model". According to the characteristics of E-commerce, the realistic system model of E-commerce ecosystem is designed from the angle of ecology, and based on the model mapping framework, the computable model of E-commerce ecosystem is constructed by using Multi-Agent modeling method. Finally, the evolution experiment of e-business ecosystem computing model is carried out, and two experimental scenarios are designed. In order to analyze the influence of the competing relationship among the system agents on the evolution of the system under different external environment, the author hopes to formulate the corresponding strategic adjustment for the related enterprises. The result of evolution experiment shows that the computational experimental research method has advantages in the study of electronic commerce ecosystem, and the computing model of electronic commerce ecosystem can guarantee the diversity and heterogeneity of the main body. Dynamic performance of e-commerce ecosystem evolution process, and by modifying system parameters to achieve the purpose of simulating different external environments, and then design different experiments according to the purpose of research. Therefore, the competition among the system agents can promote the survival of the superior and the inferior among the similar agents, and cooperation can increase the stability of the system and ensure the balanced development of the system agents, which is conducive to the common development of the subjects. The stronger the cooperative relationship is, the more the subject can profit from it; in the market environment with certain competition, the subject with different attributes and competitive power can coexist. Excessive competition can bring profit to a small number of subjects in the short term, but it is not conducive to the healthy development of the system as a whole. In the competitive environment, healthy and stable cooperation can help vulnerable subjects to enhance their own strength and jointly cope with external competition. Make the system develop continuously and prosperously.
【学位授予单位】：河南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6

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