我国电子商务统计体系建设的回顾与思考

发布时间：2018-03-08 06:23

本文选题：电子商务　切入点：政府统计　出处：《商业经济与管理》2017年08期 　论文类型：期刊论文

【摘要】：作为新经济的重要构成内容,电子商务已经成为促进消费结构升级、推动供给侧结构性改革的重要力量。与其高速发展相对应的是,电子商务统计工作的滞后、统计体系的不完善,造成了产业管理缺乏基础、权威、系统的统计数据。文章在回顾我国电子商务统计相关研究的基础上,针对电子商务统计区别于传统行业统计的特殊性,从产业链视角分析其统计组织体系的问题、从多元化的活动内容讨论统计边界的问题,基于电子商务的开放性讨论其名录库的构建与维护,大数据背景下的电子商务统计调查方法的创新问题以及数据质量管理问题等。最后,从组织体系、统计制度的规范性、认证制度、宣传与执法以及大数据在电子商务统计中的应用等方面提出了若干建议。
[Abstract]:As an important component of the new economy, electronic commerce has become an important force to promote the upgrading of consumption structure and the structural reform on the supply side. The imperfect statistical system has resulted in the lack of foundation, authority and systematic statistical data in industrial management. Based on the review of the relevant research on e-commerce statistics in China, this paper aims at the particularity of e-commerce statistics which is different from traditional industry statistics. The problem of statistical organization system is analyzed from the perspective of industry chain, the problem of statistical boundary is discussed from the view of diversified activities, and the construction and maintenance of directory database is discussed based on the openness of electronic commerce. Under the background of big data, the innovation of electronic commerce statistical survey method and the problem of data quality management, etc. Finally, from the organizational system, the standardization of statistical system, the certification system, Some suggestions on propaganda and law enforcement and big data's application in e-commerce statistics are put forward.
【作者单位】：浙江工商大学统计与数学学院;浙江工商大学现代商贸研究中心;
【基金】：国家社会科学基金重大项目(16ZDA053)
【分类号】：F724.6

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