环洞庭湖区水产品电子商务平台研究与实现

发布时间：2018-03-09 21:44

本文选题：环洞庭湖区　切入点：电子商务　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：电子商务是指在开放的网络环境下,基于浏览器／服务器应用方式,买卖双方不谋面地进行各种商贸活动,网上购物、商户间网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。目前,电子商务作为一种网络化的新型经济活动,已经成为发达国家增强经济竞争实力,赢得全球资源配置优势的有效手段。洞庭湖属于全国四大淡水湖之一,地区地域广,水产品养殖加工企业数量多,分布广且零散,传统的口传相告的信息传递方式,湖区现场的交易模式已经难以应对目前消费市场的即时需求,供求信息不能即时和准确地进行沟通,很多新鲜水产品销售价值过低,信息不对称使环洞庭湖区水产品的销售面临新的困境。因此,在该区域搭建电子商务平台有助于减少传统商务活动中的时空障碍,解决困扰环洞庭湖区水产品发展多年的供求信息不对称、销售价值低等难题,从而进一步推动该区域水产品产业结构的调整,为环洞庭湖区水产品发展带来新的契机。本文从环洞庭湖区水产品分布与销售的实际情况出发,探讨环洞庭湖区水产品电子商务平台业务模式、构建技术、平台建设及运营管理等核心问题；通过分析该区域的水产品交易的业务模式,研究其对应的技术架构,期望设计与并实现一个用户体验较好的区域电子商务平台,论文主要工作如下： (1)从环洞庭湖区水产品分布与销售的实际情况出发,研究构建环洞庭湖区水产品电子商务平台的经济、技术可行性；并提出该区域的水产品电子商务的业务模型； (2)在构建电子商务业务模式,从技术应用视角对电子商务平台的实现进行架构分析,设计平台的总体架构、分层框架、网络架构。并以统一认证模块为例,设计并实现该的原型系统,构建以用户为中心的统一的个性化电子商务平台。 (3)从电子商务平台的运营角度,提出了基于ITIL的电子商务平台运行管理架构,并探讨电子商务平台运行管理方式,把统一用户身份认证系统和统一的共享服务统计分析及辅助决策系统运用于平台的运行管理之中。论文进一步结合电子商务平台的实践,将电子商务平台的业务模式及平台建设相关技术应用于环洞庭湖区水产品电商平台建设的过程,取得了较好的成效。论文的研究成果对我国电子商务平台建设提供理论和实践上的支持,最终为打造服务型电商平台、提升企业资源配置与改善企业营销推波助澜。
[Abstract]:E-commerce means that in the open network environment, based on browser / server application, both buyers and sellers do not meet each other in various business activities, online shopping, online business transactions and online electronic payment, as well as all kinds of business activities. A new business operation model for trading activities, financial activities and related integrated service activities. At present, electronic commerce, as a new type of networked economic activity, has become a developed country to enhance its economic competitiveness. The effective means to win the advantage of global resource allocation. Dongting Lake is one of the four largest freshwater lakes in the country. It has a wide area, a large number of aquaculture and processing enterprises, and is widely distributed and scattered. The on-site trading model in the Lake District has become difficult to cope with the immediate demand in the current consumer market, the supply and demand information cannot be communicated immediately and accurately, and many fresh aquatic products have too low sales value. Asymmetric information poses a new dilemma for the marketing of aquatic products around the Dongting Lake region. Therefore, the establishment of e-commerce platforms in the region can help reduce space-time barriers to traditional business activities. In order to further promote the adjustment of aquatic product industry structure in Dongting Lake region, a new opportunity is brought to the development of aquatic products in the Dongting Lake region by solving the problems such as asymmetric information between supply and demand and low sales value, which have troubled the development of aquatic products in Dongting Lake area for many years. Based on the distribution and sale of aquatic products in Dongting Lake region, this paper discusses the business model, construction technology, platform construction and operation management of aquatic products e-commerce platform around Dongting Lake region. By analyzing the business model of aquatic products trading in this region, the corresponding technical framework is studied, and a regional e-commerce platform with good user experience is designed and implemented. The main work of this paper is as follows:. 1) based on the distribution and sale of aquatic products in the Dongting Lake region, this paper studies the economic and technical feasibility of constructing the e-commerce platform of aquatic products in the Dongting Lake region, and puts forward the business model of the e-commerce of aquatic products in this region. In the construction of e-commerce business model, the implementation of e-commerce platform is analyzed from the perspective of technology application, and the overall structure, hierarchical framework, network architecture of the platform are designed, and the unified authentication module is taken as an example. The prototype system is designed and implemented, and a unified personalized e-commerce platform centered on users is constructed. From the point of view of the operation of electronic commerce platform, this paper puts forward the running management framework of electronic commerce platform based on ITIL, and probes into the mode of operation management of electronic commerce platform. The unified user identity authentication system and the unified shared service statistical analysis and auxiliary decision system are applied to the platform operation management. Combined with the practice of e-commerce platform, the paper applies the business model and platform construction technology to the construction process of aquatic products e-commerce platform in Dongting Lake region. The research results of this paper provide theoretical and practical support for the construction of e-commerce platform in China, and finally contribute to the creation of a service-oriented e-commerce platform, the promotion of enterprise resource allocation and the improvement of enterprise marketing.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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