电子商务生态系统成长潜力评估指标体系研究

发布时间：2018-03-14 01:34

本文选题：商业生态系统　切入点：电子商务　出处：《吉林大学》2015年硕士论文　论文类型：学位论文

【摘要】：自上个世纪九十年代以来，全球经济飞速发展，单个企业已经无法应对残酷的市场竞争，商业生态系统的概念应运而生。该理论将各种互相关联的企业和组织汇聚到一起，形成一个如同自然生态体系的商业网络。如今的市场竞争更多的是在商业生态系统层面存在，而非成员之间。处于同一个商业生态系统之内成员应缔结良好的竞合关系，而非互相角力。这一现象存在于各行各业，但在电子商务领域体现得尤为明显。众所周知，我国电子商务行业正迅猛发展，产业规模不断扩大，带动经济快速发展。所以说，电子商务企业如果想要获得更好的发展前景，必须要通过整个电子商务生态系统的健壮成长来达成。然而，如何判断电子商务生态系统未来发展的前景如何，能否持续健康发展并具有强大的发展潜力，就成为整个系统及其成员需要重视的课题。在这种背景条件下，构建一个能够准确评估电子商务生态系统未来成长潜力的指标体系，无论是对于学术研究还是企业实际应用来说，都是十分必要的。在全面总结国内外学者关于商业生态系统以及电子商务生态系统相关研究的基础之上，结合目前电子商务生态系统的实际情况，本文构建了电子商务生态系统成长潜力评价指标体系。该指标体系从电子商务生态系统赖以生存的根本特性出发，将影响其成长的因素概括为核心技术、商业模式、顾客价值和进化能力四个方面。本文从这四个维度出发，构建了一个完整的评估体系，并在每个维度下细分具体的基础层指标，以此衡量一个电子商务生态系统的未来发展前景如何。本文实际选取三个电子商务生态系统，对搜集的指标数据进行实证分析，主要运用层次分析法和主成分分析法，分别对目标电子商务生态系统的成长潜力打分并分析比较。两种方法均得到同样的研究结果，证明该指标体系具有科学性。在此基础上，本文对如何维持电子商务生态系统健康成长提出一点建议，如果想要拥有更强的成长潜力，电子商务生态系统应该着重研发核心技术，重视与顾客、员工、合作伙伴之间的关系，创造并分享价值，，与成员协同进化。最后，在研究结论的基础上，提出了本研究中存在的不足和对未来研究的展望。
[Abstract]:Since -10s, with the rapid development of the global economy, individual enterprises have been unable to cope with fierce market competition, and the concept of business ecosystem has emerged. Forming a business network like a natural ecosystem. Today's market competition exists more at the level of the business ecosystem than among the members. Members within the same business ecosystem should have a good competitive relationship. This phenomenon exists in all kinds of industries, but it is especially evident in the field of electronic commerce. As we all know, the electronic commerce industry in our country is developing rapidly, the scale of the industry is expanding constantly, and the economy is developing rapidly. So, If e-commerce enterprises want to obtain better development prospects, they must be achieved through the robust growth of the entire e-commerce ecosystem. However, how to judge the future development prospects of e-commerce ecosystems? Sustainable and healthy development with strong potential for development has become an important issue for the whole system and its members. In this context, an indicator system that can accurately assess the future growth potential of e-commerce ecosystems is established. Both for academic research and practical application of enterprises, are very necessary. Based on the comprehensive summary of domestic and foreign scholars on the commercial ecosystem and e-commerce ecosystem related research, combined with the actual situation of the current e-commerce ecosystem, In this paper, an evaluation index system for the growth potential of e-commerce ecosystem is constructed. The index system summarizes the factors that affect the growth of e-commerce ecosystem as the core technology, business model, which is based on the basic characteristics of the survival of the e-commerce ecosystem. From these four dimensions, this paper constructs a complete evaluation system, and subdivides the specific basic level indicators under each dimension. To measure the future of an e-commerce ecosystem development prospects. In this paper, three ecommerce ecosystems are actually selected, and the collected index data are analyzed empirically, mainly by using the analytic hierarchy process (AHP) and the principal component analysis (PCA). The growth potential of the target e-commerce ecosystem is scored and compared. The same results are obtained by both methods, which prove that the index system is scientific. This paper makes some suggestions on how to maintain the healthy growth of e-commerce ecosystem. If we want to have stronger growth potential, E-commerce ecosystem should focus on research and development of core technology, with customers, employees, The relationship between partners, creating and sharing value, coevolution with members. Finally, based on the conclusions of the study, the shortcomings of this study and the prospects for future research are put forward.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

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