基于传统快消品电商的铁路物流发展探讨

发布时间：2018-03-14 10:22

本文选题：铁路　切入点：物流规划　出处：《铁道运输与经济》2017年09期 　论文类型：期刊论文

【摘要】：铁路物流作为我国现代物流体系的重要组成部分,其向快消品电商物流服务领域的延伸对于增强铁路运输服务功能、促进铁路向现代物流转型升级具有重要意义。基于传统快消品电商的铁路物流发展现状,在分析铁路在快消品电商的战略规划、电子商务、营销模式等方面存在问题的基础上,提出基于快消品电商的铁路物流战略规划构建,即有步骤有计划地布局全国物流配送网络,着力打造区域级配送中心,联合快递巨头合力布局市级配送网络,在有条件的乡镇区县提供乡级物流配送的物流规划设计思路,同时提出发展铁路物流电子商务、创新营销模式等发展对策。
[Abstract]:Railway logistics, as an important part of modern logistics system in China, is extended to the field of E-commerce logistics service, which can enhance the function of railway transportation service. It is of great significance to promote the transformation and upgrading of railway to modern logistics. Based on the current situation of railway logistics development of traditional fast goods and electronic merchants, this paper analyzes the problems existing in the strategic planning, electronic commerce and marketing mode of railway in the field of fast goods elimination, electronic commerce, marketing, and so on. This paper puts forward the strategic planning and construction of railway logistics based on fast consumer goods e-commerce, that is, the planned layout of the national logistics distribution network, the construction of regional distribution centers, and the joint efforts of the courier giant to distribute the municipal distribution network. In the conditional township district and county to provide the logistics planning and design ideas of township level logistics distribution, at the same time put forward the development of railway logistics e-commerce, innovative marketing model and other development countermeasures.
【作者单位】：北京信息职业技术学院经济管理学院;
【基金】：中国铁道科学研究院科研项目(2016YJ073)
【分类号】：F259.2;F532.3;F724.6;U294.1

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