政府监管治理视角下我国网络零售行业的信用问题

发布时间：2018-03-16 14:04

本文选题：政府监管　切入点：网络零售　出处：《商业经济研究》2017年05期 　论文类型：期刊论文

【摘要】：道德问题一直是人们在参与经济活动时考虑的重要问题。伴随着经济社会的发展以及网络的普及,人们的购物方式正在发生深刻的变化。很多人的购物地点已经从传统的实体店中转移到了网络上来。网络购物给人们提供了一个新的购物体验,它相比实体店更加方便、快捷,足不出户就能满足人们的购物需求。互联网作为一个重要的在线零售平台,与之相关的一系列道德问题也在不断地引起人们的注意。随着电子商务市场竞争的愈发激烈,消费者对网络零售商的期望值不断提高,道德要求也不断提高,这对参与电子商务的商家们提出了更高的要求。因此基于政府监管治理视角下,针对我国网络商品零售行业信用问题的研究,直接关系到网络零售市场经济秩序的建设,更关系到社会和谐的发展,意义深远。
[Abstract]:Moral issues have always been an important issue for people to consider when they participate in economic activities. With the development of economic society and the popularity of the network, People's shopping methods are undergoing profound changes. Many people's shopping sites have shifted from traditional physical stores to the Internet. Online shopping provides people with a new shopping experience, which is more convenient and faster than physical stores. As an important online retail platform, the Internet, as an important online retail platform, has attracted more and more attention from a series of moral issues. Consumers' expectations for online retailers are rising and their moral requirements are also rising, which puts forward higher requirements for e-commerce businesses. Therefore, based on the perspective of government regulation and governance, The research on the credit problem of the network retail trade in our country is directly related to the construction of the market economic order of the network retailing and the harmonious development of the society, which has far-reaching significance.
【作者单位】：四川职业技术学院;
【分类号】：F724.2

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