电子商务环境下ZG酒业公司企业管理创新研究

发布时间：2018-03-16 18:10

本文选题：ZG酒业公司　切入点：电子商务　出处：《西安科技大学》2016年硕士论文　论文类型：学位论文

【摘要】：2015年3月,政府提出“互联网+”行动计划,随着“互联网+”与经济社会各领域的深度融合,电子商务的迅猛发展,其不同于传统的商务模式为国家和企业经济带来前所未有的机遇。同时也带来了巨大的挑战。它将强烈地影响传统的管理模式,必将引起经营管理思想、行为模式以及管理理论和方法的变革。面对严峻的挑战,企业如何顺应这种潮流和趋势,促进企业的发展,成为亟待研究的课题。本文在对国内外的研究现状的了解基础上,分析了ZG酒业公司现状,构想了其企业管理创新的途径,在研究中具体运用了文献阅读分析、调查问卷和定量定性的方法;综述了电子商务与企业管理创新相关理论,叙述了电子商务的定义、功能以及其与传统商务的区别、对企业管理的影响;阐述了企业管理创新的概念、内容及相关理论依据和创新要满足的基本条件;在白酒行业环境波特五力模型分析、ZG酒业公司外部环境整体态势分析及其内部现状分析的基础上,对ZG酒业公司进行了SWOT量化分析;从管理理念、战略管理、组织结构、人力资源管理、采购管理、营销模式、财务管理、质量管理和企业文化等9个方面提出了对ZG酒业公司企业管理创新的构想,并对企业管理创新方案的实施与监督、修正进行了阐述。
[Abstract]:In March 2015, the government put forward the "Internet" action plan. With the deep integration of "Internet" and various fields of economy and society, e-commerce developed rapidly. Different from the traditional business model, it brings unprecedented opportunities to the economy of the country and the enterprise. It also brings great challenges. It will strongly affect the traditional management mode and will inevitably lead to the management thought. In the face of severe challenges, how to adapt to this trend and promote the development of enterprises has become an urgent research topic. On the basis of the understanding of the current research situation at home and abroad, This paper analyzes the present situation of ZG Liquor Company, conceive the ways of its enterprise management innovation, applies the methods of literature reading, questionnaire and quantitative qualitative analysis, summarizes the relevant theories of e-commerce and enterprise management innovation. This paper describes the definition, function, difference between E-commerce and traditional business, and its influence on enterprise management, expounds the concept, content, relevant theoretical basis and basic conditions of innovation. Based on the analysis of the whole situation of the external environment and the internal situation of ZG Liquor Company, the SWOT quantitative analysis of ZG Liquor Company is carried out from the aspects of management concept, strategic management, organization structure, etc. Human resource management, purchasing management, marketing mode, financial management, quality management and enterprise culture are proposed to innovate the enterprise management of ZG Liquor Company, and the implementation and supervision of the innovative plan of enterprise management are also discussed. The amendment is explained.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F426.82

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