鲜活农产品电子商务物流协同联盟构建

发布时间：2018-03-19 08:33

本文选题：鲜活农产品电子商务　切入点：物流协同联盟　出处：《价格月刊》2017年12期 　论文类型：期刊论文

【摘要】：电子商务是鲜活农产品销售新渠道,冷链物流设施设备不足是阻碍鲜活农产品电子商务发展的瓶颈问题之一,物流协同联盟的构建有助于解决鲜活农产品电子商务冷链物流设施设备不足问题。根据鲜活农产品自身及其电子商务特点确定鲜活农产品电子商务物流协同的区域盟主—成员模式,针对区域盟主的选择制定评价指标体系,并用层次分析法(AHP)确定评价指标权重,将对权重最大的候选企业选为区域盟主,区域盟主根据业务需要并依据一定原则选择成员企业。区域盟主—成员模式联盟构建能够合理调配物流资源,达到优势互补,促进鲜活农产品电子商务的可持续发展。
[Abstract]:E-commerce is a new channel for the sale of fresh agricultural products, and the shortage of cold chain logistics facilities is one of the bottlenecks that hinder the development of e-commerce of fresh agricultural products. The construction of logistics cooperation alliance is helpful to solve the problem of shortage of cold chain logistics facilities in e-commerce of fresh agricultural products. According to the characteristics of fresh agricultural products and its electronic commerce, determine the area of cooperation of e-commerce logistics of fresh and live agricultural products. Domain-member mode, According to the selection of regional leader, the evaluation index system is established, and the weight of evaluation index is determined by analytic hierarchy process (AHP), and the candidate enterprise with the largest weight is selected as regional leader. The regional leader chooses the member enterprises according to the business needs and certain principles. The construction of the regional leader-member model alliance can reasonably allocate logistics resources, achieve complementary advantages, and promote the sustainable development of e-commerce of fresh agricultural products.
【作者单位】：河北科技大学经济管理学院;
【基金】：河北省高等学校人文社会科学研究项目“电子商务环境下鲜活农产品物流金融运作研究”(编号:SQ151021) 河北省科技计划项目“河北省农产品物流信息平台及技术支持体系建设”(编号:15214705D) 河北科技大学博士科研启动基金项目“河北省农产品物流系统协同研究”(编号:1181158)
【分类号】：F326.6

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