在线合作平台网络及其治理研究

发布时间：2018-03-19 19:49

  本文选题：在线合作平台网络　切入点：演化升级　出处：《经济问题》2017年09期 　论文类型：期刊论文

【摘要】：电子商务网站作为服务企业与用户的交易平台构成在线合作平台网络,电子商务发展过程中出现的一系列问题可以用在线合作平台网络理论进行治理。在线合作平台网络的发展可以分为数量扩张期、质量提升期、品牌塑造期三个阶段,通过NETLOGO数值模拟仿真发现,数量扩张期虽然交易额增长较快但供应商企业的增长较为缓慢,质量提升期与品牌塑造期供应商企业的规模增长较快;用户收入增长速度较低时,提前布局的企业亏损较大,维持现状是供应商企业的上策;外部环境影响用户交易意愿降低时,具有品牌优势的企业将获得较快增长。研究结论进一步深化了对电子商务网站的理解,同时为平台网络相关的企业、支持机构的发展及政府决策提供战略支持。
[Abstract]:E-commerce website, as a trading platform for enterprises and users, constitutes an online cooperation platform network. A series of problems in the development of electronic commerce can be governed by the theory of online cooperative platform network. The development of online cooperative platform network can be divided into three stages: quantity expansion period, quality promotion period, brand shaping period. Through NETLOGO numerical simulation, it is found that in the period of quantitative expansion, the growth of supplier enterprises is slow, the scale of supplier enterprises increases rapidly in the period of quality improvement and branding, and the growth rate of user income is low. Enterprises with early layout have a large loss, and maintaining the status quo is the best policy for supplier enterprises. When external environment affects users' willingness to trade, The research results further deepen the understanding of e-commerce websites, and provide strategic support for the development of platform and network related enterprises, support organizations and government decisions.
【作者单位】： 山西财经大学管理科学与工程学院;
【基金】：教育部人文社会科学规划项目“企业网络组织风险及其治理研究”(14YJA630047);教育部人文社会科学规划项目“企业网络权利配置及其对合作行为的影响研究”(16YJA630047) 山西省高校创新团队支持计划项目“组织创新与网络智力研究”(OIT)
【分类号】：F724.6
，

本文编号：1635746