湖北省农业电子商务发展的SWOT分析与对策

发布时间：2018-03-22 18:55

本文选题：农业电子商务　切入点：SWOT　出处：《湖北社会科学》2017年10期 　论文类型：期刊论文

【摘要】：近年来,国家大力扶持农业电子商务的发展,我国农业电子商务集成了多个行业,产业链逐步趋于完善,已初步形成了包含平台电商、农资电商、农产品电商以及网络品牌商等四种市场类型,和B2B、B2C、O2O等模式在内的多层次电子商务市场体系和产业生态。湖北省做大做强农业电子商务的途径在于:(一)充分发挥政府的主导作用,强化政府参与;(二)加强农业电商基础设施建设,完善农村电商环境;(三)完善法律法规和标准化体系,规范市场运行;(四)培育特色农产品,提高品牌竞争力;(五)制定农村人才引进政策,鼓励大学生回乡创业;(六)创新农业电子商务模式,促进产业升级。
[Abstract]:In recent years, the state has made great efforts to support the development of agricultural electronic commerce. China's agricultural electronic commerce has integrated many industries, and the industrial chain has gradually become more and more perfect. There are four types of markets, such as agricultural products e-commerce and network brands. The multi-level e-commerce market system and industrial ecology, including the models of B2B and B2C2O. the way to expand and strengthen agricultural e-commerce in Hubei Province lies in giving full play to the leading role of the government. Strengthen government participation in the construction of agricultural e-commerce infrastructure, perfect rural e-commerce environment and (3) perfect laws, regulations and standardization system, standardize market operation and (4) cultivate agricultural products with special characteristics, To improve the Brand Competitiveness (5) to formulate the policy of introducing rural talents and to encourage college students to return to their hometown to start their own businesses (6) to innovate the mode of agricultural electronic commerce and to promote industrial upgrading.
【作者单位】：武汉东湖学院管理学院;农业电子商务湖北省协同创新中心;
【基金】：湖北省技术创新专项(软科学研究)项目“互联网+背景下的湖北省农业竞争模式研究”(2016ADC076) 武汉东湖学院农业电子商务湖北省协同创新中心(培育)项目“基于顾客体验的农产品电子商务企业竞争力研究”(武东院研字[2015]11号文件)
【分类号】：F724.6

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