电视与电商T2O跨界简析

发布时间：2018-03-23 18:14

  本文选题：电子商务模式　切入点：电视+电商模式　出处：《电视研究》2017年08期

【摘要】：电子商务的发展借助微电脑技术和网络通信技术的发展而突飞猛进。同时,电视媒介仍然是当下普及性最高的传统媒体,因为其便利性、权威性,电视机短期内还不具备被替代性。很多电视节目和电商都在尝试互融互通,创新传播形式和营销模式。电商与电视的跨界碰撞,更是一种媒介形态发展的强强联手。
[Abstract]:The development of electronic commerce is advancing by leaps and bounds with the development of microcomputer technology and network communication technology. At the same time, TV media is still the most popular traditional media, because of its convenience and authority. TV sets are not replaced in the short term. Many TV programs and e-commerce businesses are trying to communicate with each other and innovate communication forms and marketing models. The cross-border collision between e-commerce and television is a strong and powerful combination of media development.
【作者单位】： 中央电视台总编室;中国广视索福瑞媒介研究有限责任公司;
【分类号】：F724.6;G229.2
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本文编号：1654605