互联网购物领域商业诋毁行为及其法律规制

发布时间：2018-03-25 11:00

本文选题：互联网领域　切入点：商业诋毁　出处：《吉林财经大学》2017年硕士论文

【摘要】：随着互联网的逐步崛起,处于网络环境的人群越来越庞大。活跃的市场环境推动着互联网的蓬勃发展,越来越多的人逐步在这个大环境中摸索机遇,使得互联网的发展方向越来越多元化。互联网的全新模式,使得越来越多的企业搭乘这趟网络快车,而“互联网+”概念的出现,突破了传统企业的营销模式,从崭新的视角来重新规划社会的发展方式和企业存在形式。但不能忽视的是,在网络市场中竞争现象也是活跃存在的。互联网市场弱肉强食,如果竞争者没有打起十二分的精神去面对变幻莫测的互联网竞争大潮,那么定会被个别商家采取的不正当竞争手段打击到。当前电子商务不正当竞争手段层出不穷,最常见的就是购物领域的虚假评论和虚假销量,使得购物者在购买商品的时候,被混淆视听,丧失判断能力。还有一些商家会制造出虚假的宣传信息,使用一些不良软件提高自身信誉,诋毁同行。这些互联网商业诋毁行为的出现,扰乱了互联网商业市场的稳定,破坏了公平公正的市场竞争环境。互联网市场的飞跃发展,在带来全球经济机遇的同时,还带来了空前的法律隐患,这是因为当前互联网商业不正当竞争手段的种种行为,在我国法律中都没有明确规范,很多新型的犯罪性竞争形势早已超出了我国法律的约束范围,使得在短期内互联网环境乌烟瘴气、难以得到规范。所以说,去严密和制定我国法律,是当前整治互联网环境的首要问题,这样才能做到完善法律体系并且加强在司法方面的高效实践性。本论文主要是针对当前互联网混乱的网络环境下种种不正当竞争行为,将其进行深入分析和归纳,具体结合我国法律现状,提出符合法律现实的法律条例,并吸取法律较为先进的国家的先进经验,反思我国网络经济下的《反不正当竞争法》的具体漏洞,对我国法律进行完善和落实具体实施情况。
[Abstract]:With the gradual rise of the Internet, the number of people in the network environment is getting larger and larger. The active market environment promotes the vigorous development of the Internet, and more and more people gradually explore opportunities in this environment. This has made the development direction of the Internet more and more diversified. With the new mode of the Internet, more and more enterprises are taking this network express train, and the emergence of the concept of "Internet" has broken through the marketing mode of the traditional enterprises. From a new angle of view to re-plan the way of social development and the form of enterprise existence. But it can not be ignored that the phenomenon of competition is also active in the network market. If competitors do not fight the spirit of 12 cents to face the vagaries of Internet competition, then they will be hit by unfair means of competition adopted by individual businesses. At present, unfair means of competition in electronic commerce are emerging in endlessly. The most common ones are false comments and false sales in the shopping field, which makes shoppers confused and incapacitated when they buy goods. There are also businesses that produce false propaganda messages. Using some bad software to improve their own credibility and denigrate their peers. The emergence of these Internet business defamation activities has disturbed the stability of the Internet commercial market, destroyed the fair and just market competition environment, and the rapid development of the Internet market. While bringing global economic opportunities, it has also brought unprecedented legal pitfalls. This is because there are no clear norms in our country's laws about the current acts of unfair means of competition in Internet commerce. Many new types of criminal competition have long gone beyond the limits of our country's laws, making the Internet environment smoky and difficult to regulate in the short term. Therefore, to tighten up and formulate laws in our country, In order to perfect the legal system and strengthen the high efficiency of judicial practice, this paper is mainly aimed at various unfair competition behaviors in the current Internet chaotic network environment. Through in-depth analysis and induction, combining with the current legal situation of our country, the author puts forward the laws and regulations which accord with the reality of the law, and draws on the advanced experience of the more advanced countries. This paper reflects on the specific loopholes of the Anti-unfair Competition Law under the network economy of our country, and perfects and implements the law of our country.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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