十堰市土特产电子商务的发展研究

发布时间：2018-03-26 15:56

本文选题：十堰　切入点：土特产　出处：《华中师范大学》2017年硕士论文

【摘要】：近三年以来,全国电商产业如雨后春笋迅速发展,很多地区土特产电商平台已经建立起了比较成熟的产业链,在国内市场产生了很大的竞争力与影响力。土特产与电子商务结合是大势所趋。虽然十堰土特产资源丰富,但是地处偏远,电商发展起步晚。如何促进十堰市土特产电商行业的发展,目前国内还没有专门对此的研究,当地政府部门对此出台的政策也十分有限。本文运用实地调研法、文献分析法、归纳与演绎、分析比较法介绍了十堰市土特产电子商务的发展现状,通过现状分析和其他地区发展电子商务的经验借鉴,总结了促进十堰市土特产电子商务发展的对策。本文分为六个部分,第一部分是绪论,第二部分是土特产电子商务的概述,第三部分介绍了十堰市土特产电子商务发展现状,第四部分借鉴了其他地区发展土特产电子商务成功经验,第五部分总结出了促进十堰市土特产电子商务发展的对策,第六部分是总结与展望。如何促进十堰市土特产电子商务发展,主要从以下几个方面着手:增加政府部门对土特产电商的支持力度,加强十堰市信息基础设施建设,提升当地土特产产品形象,提升当地电商企业的综合实力,加快当地电商人才队伍建设,加强政府部门对土特产电商的监管。
[Abstract]:In the past three years, the national e-commerce industry has sprung up rapidly. In many regions, local specialty e-commerce platforms have established relatively mature industrial chains. The combination of local products and electronic commerce is the trend of the times. Although Shiyan has abundant local products resources, it is located in remote areas. How to promote the development of local specialty e-commerce industry in Shiyan City has not been specially studied in China, and the policies issued by local government departments are also very limited. This paper uses field research method and literature analysis method. Inducting and deducing, analyzing and comparing the present situation of local products e-commerce in Shiyan city, through the analysis of the present situation and the experience of other regions in the development of electronic commerce, This article is divided into six parts, the first part is the introduction, the second part is the summary of the native products electronic commerce, the third part introduces the present situation of the local specialty electronic commerce in Shiyan. The fourth part draws lessons from the successful experience of other regions to develop local specialty e-commerce, and the fifth part summarizes the countermeasures to promote the development of local specialty e-commerce in Shiyan. The sixth part is a summary and prospect. How to promote the development of local e-commerce in Shiyan, mainly from the following aspects: to increase government support for local e-commerce, and to strengthen the construction of information infrastructure in Shiyan. Promote the image of local local specialty products, enhance the comprehensive strength of local e-commerce enterprises, accelerate the construction of local ecommerce team, and strengthen the supervision of local ecommerce products by government departments.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F323.7

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