“互联网”背景下高校图书馆基于微信公众平台创新服务研究

发布时间：2018-03-28 19:31

本文选题：高校图书馆　切入点：互联网+　出处：《天津工业大学》2017年硕士论文

【摘要】："互联网+"计划是李克强总理在《2015年政府工作报告》中提出并制定的,目的是帮助传统行业走出发展的困境。随着当今互联网信息时代的迅猛发展,"互联网+传统行业"的新发展模式已经成为当前各领域的成功典范,诸如:电子商务、电子银行、电子政务等,其实质就是运用互联网思维,集合互联网平台和信息技术,将互联网和传统行业紧密联系起来,通过优势互补,在传统服务领域中创造出一种全新服务模式。在我国,传统的高校图书馆个性化服务领域历经了三十多年的发展历程,初步形成了一套完整的服务模式与类型,但随着"互联网+ "时代到来的大背景下,就高校图书馆如何突破原有服务模式的壁垒、精准把握读者需求来进行服务定位,才是未来高校图书馆实现"互联网+"视角下的个性化服务模式的工作方向。本研究的主要内容包括3个方面:第一,基于文献调研法梳理国内外图书馆个性化服务的相关文献,综述国内外研究现状并发现研究中的不足,作为本研究的理论基础;第二,根据理论研究和网络调查设计调查问卷,分析当前"互联网+ "视角下高校图书馆个性化服务现状,并运用内容分析法分析用户的个性化需求,提出新媒体平台的服务模式,构建"互联网+ "视角下高校图书馆个性化服务平台的基本框架;第三,深入分析高校图书馆个性化服务存在的不足和可以拓展的服务形式,提出图书馆利用"互联网+ "平台的服务特征与高校其他职能部门加强合作,为用户提供无缝连接的个性化服务模式,以及实现"互联网+"视角下高校图书馆个性化服务的保障措施。
[Abstract]:The "Internet" program was put forward and formulated by Premier Li Keqiang in the 2015 Government work report. With the rapid development of the Internet information age, the new development model of "traditional Internet industry" has become a successful example in various fields, such as: electronic commerce, electronic banking, etc. The essence of e-government is to use Internet thinking, gather Internet platforms and information technology, closely link the Internet with traditional industries, and complement each other with each other's advantages. A new service model has been created in the traditional service field. In our country, the traditional individualized service field of university library has been developing for more than 30 years, and has formed a set of complete service mode and type. However, with the arrival of the "Internet" era, how to break through the barriers of the original service mode and accurately grasp the readers' needs to locate the service in university libraries, It is the future work direction of the university library to realize the individualized service mode under the view of "Internet". The main contents of this study include three aspects: first, On the basis of literature investigation, this paper reviews the domestic and foreign library personalized service literature, summarizes the domestic and foreign research status and finds out the deficiencies of the research, as the theoretical basis of this study; second, according to the theoretical research and network survey design questionnaire, This paper analyzes the current situation of individualized service in university library from the angle of "Internet", analyzes the individualized demand of users by using content analysis method, and puts forward the service mode of new media platform. Constructing the basic frame of individualized service platform of university library from the angle of "Internet"; third, deeply analyzing the deficiency of individualized service of university library and the service form that can be expanded. It is put forward that libraries should strengthen cooperation with other functional departments of colleges and universities by using the service characteristics of the "Internet" platform, and provide users with a personalized service mode of seamless connection. And the guarantee measures to realize the individualized service of university library under the view of Internet.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G252;G258.6

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