遂昌县乡村休闲旅游发展对策研究

发布时间：2018-03-29 00:14

本文选题：遂昌　切入点：乡村休闲旅游　出处：《广西师范大学》2017年硕士论文

【摘要】：近几年,我国的乡村休闲旅游发展速度非常迅猛,在全国掀起了一股热潮。包括以农家乐、民宿、民俗活动、乡村景点等为依托的各种形式的乡村休闲旅游项目和题材开始出现在各个乡村。这个和全球的休闲旅游的潮流不无关系。我们看到,上到国家政策刺激,下到居民生活所需,可以说,乡村休闲旅游的迅猛发展是必然的。首先是因为中国改革开放后的经济发展速度是很快的,经济总量已经排到了世界第二,老百姓手里的可支配收入也越来越多。同时,几十年工业化和城市化的发展使得很多人已经远离了乡村,年轻一代甚至都已不记得农村的样子了,处在城市中的人们承受着竞争压力较大的工作。这些城市居民因此而渴望大自然,渴望能有地方让自我的心情放松,他们追求美丽环境,追求健康养生的需求因此而得到不断的释放。另外,从地方层面看,以农家乐为切入点的旅游扶贫风生水起,效果卓越,让经济落后的地区看到了追赶上别人的希望。从国家层面看,旅游产业对于内需的拉动是很明显的。因此国家及相关部委对于通过发展乡村休闲旅游产业来推动扶贫攻坚给予了政策上越来越大的支持力度。因此,在这个阶段发展乡村休闲旅游正是时候。而浙江省遂昌县的乡村休闲旅游发展状况已经小有名气,不仅自身定位于发展乡村休闲旅游,并且已经荣获了“中国最美小城”、“中国长寿之乡”等多项国家级旅游荣誉。能够从零开始发展到现在这样的水平,可以说遂昌是丽水乃至浙江乡村休闲旅游的一匹“黑马”,其发展壮大的过程和经验是具有非常好的代表性和借鉴性的。因此,这也是为什么本文选取浙江省遂昌县作为乡村休闲旅游研究的目的地的原因。本文通过多途径的文献资料查阅、在官方采集数据进行分析对比、多层级的政策研究探讨、选择实地走访调查等方式,系统地对遂昌乡村休闲旅游发展的现阶段情况、有比较优势和后发优势的特色以及可能或明显存在的问题瓶颈进行研究,再结合旅游消费市场的具体情况,对遂昌县的乡村休闲旅游业发展现状、特点特色以及存在的问题进行全面的比较剖析,为遂昌今后的发展方向提供对策依据。本文通过文献研究和数据分析等途径发现,遂昌发展乡村休闲旅游的比较优势和后发优势还是非常明显的。遂昌拥有观光类、避暑类、娱乐类、探索类、养生类等美不胜收的生态环境资源;有粟裕将军、汤显祖文化、班春劝农、七月会等特色的历史文化和民俗文化资源,有遂昌金矿、南尖岩等处于乡村地区的国家4A级旅游景点;同时,遂昌身处有上海、杭州等一线发达城市,旅游需求极其旺盛的长三角发达地区,有着天然的消费市场区位优势等等,以及其他尚待挖掘开发的旅游优势资源。另外,遂昌处于国家生态保护区域内,国家对于遂昌的发展旅游业的政策支持力度会更加有力。综合这些因素,对于遂昌的经济发展而言,发展乡村休闲旅游是再好不过了。当然,本文在研究中还发现,因为受困于经济发展水平和山区条件,遂昌目前的旅游基础设施建设投入较其他地区还是明显偏少的,包括机场、高铁、火车、地铁等快速交通还与遂昌无缘,出租车、公交车等基本的公共交通及其配套设施都远远不能满足旅游城市的标准。另外,相对更为重要的吸引旅游投资力度、旅游品牌知名度和影响力、旅游产品丰富程度和加工程度等方面还是有非常大的提升空间的。因此,本文认为,遂昌可以从易到难,长远谋划,通过提高从业人员素质,强化营销力度,提升产品丰富度和品牌影响力,吸引交通和项目投资等方式来弥补不足,或者说是提升发展水平,同时充分发挥电子商务等优势资源,来寻找和创造乡村休闲旅游发展中新的经济增长模式,把乡村休闲旅游发展成为遂昌经济的重要驱动力,提高遂昌乡村休闲旅游业的整体竞争力。最后在前文的基础上提出了遂昌发展乡村休闲旅游必须要走生态优先、产业融合、市场导向、创新驱动等四个层面的发展战略。
[Abstract]:In recent years, the speed of the development of leisure tourism in rural China is very rapid, in the country set off a craze. Including the farmhouse, guesthouse, folk activities, village attractions such as relying on various forms of rural leisure tourism projects and themes began to appear in each country. The global trend of tourism and leisure related. We see that the national policy stimulus, down to the required, residents can be said that the rapid development of rural tourism is inevitable. The first is because China after the reform and opening up economic development speed is very fast, the total economy has been ranked second in the world, people in the hands of disposable income and more. At the same time, industrialization and city development in decades makes a lot of people have been away from the village, the younger generation has not even remember the rural look, people in the city bear the pressure of competition is The work of these city residents. So longing for nature, eager to have a place to make self relax. They pursue the beautiful environment, the pursuit of healthy demand and therefore have been released. In addition, at the local level, in the farmhouse as the starting point of tourism poverty alleviation fast, outstanding effect, make the economy backward the area saw the catch up with others. I hope from the national level, the tourism industry is very significant for domestic demand. So the state and relevant ministries for through the development of rural leisure tourism industry to promote poverty alleviation policy to give more support. Therefore, at this stage of the development of rural leisure tourism is is time. And the status of rural leisure tourism development in Zhejiang Province, Suichang county has been famous not only for its positioning in the development of rural tourism, and has won the "most beautiful in China The small town "," China Changshouzhixiang "and a number of national honor. Tourism can start from zero to this level, it can be said that Suichang is Lishui and Zhejiang rural recreational tourism is a" dark horse ", the process and experience of its development is a very good representation and reference. Therefore, this is also the reason why this paper chooses Zhejiang County of Suichang Province as the study of rural leisure tourism destination. Through multiple ways of literature, comparative analysis in the official data, to explore the policy research of multi-level selection, field visits etc., the system of leisure tourism development in rural Suichang now stage, have a comparative advantage and the advantage of the characteristics and problems of the obvious or possible bottleneck is studied, combined with the specific circumstances of the tourism market, Suichang County Township Village Leisure The current situation of the development of the tourism industry, compares the comprehensive analysis of characteristics and existing problems, provides countermeasures for the future development direction of Suichang. Through literature research and data analysis methods, the comparative advantage of rural recreational tourism development in Suichang and the advantage is very obvious. Suichang has a summer class, sightseeing, entertainment class, explore, health such as beautiful ecological environment resources; Tang Xianzu culture, general Su Yu, spring July class Quannong, and other characteristics of historical culture and folk culture resources, Suichang gold mine, South sharp rocks in rural areas, the state 4A class tourist attractions; at the same time, Suichang in Shanghai, Hangzhou first developed city, tourism demand is extremely strong in the Yangtze River delta developed area, there is a natural market advantage and so on, as well as other pending mining development of superior tourism resources. In Suichang, the national ecological protection area, the national policy for the development of Suichang tourism industry's support will be more powerful. The combination of these factors, for the economic development of Suichang, the development of rural leisure tourism is the best. Of course, the study also found that because the trapped in the level of economic development and mountainous areas the conditions, Suichang tourism infrastructure construction at present investment than other areas or fewer, including airports, high-speed rail, train, subway and other rapid transit also missed, and Suichang taxi, bus and other basic public transportation and the facilities are far from meeting the standard of city tourism. In addition, the relatively more important to attract tourism investment, tourism brand visibility and influence, tourism products richness and processing level, still have a very big promotion space. Therefore, this paper argues that Suichang From easy to difficult, long-term plan, through improving the quality of employees, strengthen marketing efforts, improve product richness and brand influence, to attract traffic and project investment and other ways to compensate for the lack of, or is said to enhance the level of development, and give full play to the electronic commerce and other advantages of resources, to find and create a new model of economic growth and development rural leisure tourism, the development of rural leisure tourism has become an important driving force of Suichang's economy, improve the overall competitiveness of Suichang rural leisure tourism. Finally, on the basis of the above proposed rural leisure and tourism development of Suichang must take the ecological priority, industrial integration, market orientation, innovation driven four level development strategy.

【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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