安图县农村电子商务发展问题研究

发布时间：2018-04-01 08:36

本文选题：农村电子商务　切入点：互联网+　出处：《延边大学》2017年硕士论文

【摘要】：自从李克强总理在2015年的政府工作报告中首次提出"互联网+"的概念后,"互联网+ "就在众多领域中如火如荼地发展起来,农业和农村领域也成为备受关注的热点。"互联网+农村",就是将互联网行业与农村市场和农产品营销进行有机结合,使互联网在资源配置中发挥优化和集成作用,帮助农村生产的产品快速、高效地由生产者到消费者手中。在降低农产品营销成本、实现销售双方信息对称、打造品牌、开拓市场、提升农业现代化进程、提升农产品市场竞争力等方面,优势非常明显。因此,发展农村电子商务是我国农业发展新常态下的必然选择。至今,电子商务已经发展出了覆盖县乡村的网络服务体系,很大程度上解决了农村地区销售、消费、创业、产业集聚、城乡一体化等难题。可以说,农村电子商务展现出强劲的发展势头,并且正以前所未有的速度改变甚至颠覆着传统的农产品消费市场结构,使农村地区面貌悄然发生变革。农村电子商务通过应用云计算、大数据、移动互联、物联网等现代信息技术,使得传统农业生产和现代消费市场紧密联系起来,订单农业、精准销售等新模式,可以帮助减少农民和农业的损失,推动农业产业链转型升级,成为服务三农发展,推动大众创业、万众创新,精准扶贫,增加农民收入,建设全面小康社会的重要途径。本文在服务型政府理论和网络直复营销理论基础上,以国家级贫困县安图县为研究对象,综合运用文献研究法、调查法和归纳法等方法进行研究。本文对国内外农村电子商务的相关研究成果以及应用案例进行了认真学习和分析,同时进行了问卷调查分析,并归纳总结出制约安图县农村电子商务发展的四方面因素,主要是缺乏特色品牌、专业人才、发展资金和配套设施不完善。针对这四方面的问题分别提出了对策,建议安图县从推进标准化建设、实施品牌战略、优化发展环境、壮大人才队伍、联合各方资本、完善配套设施进行改进。希望通过本研究,为农村地区特别是贫困农村地区发展电子商务提供有益参考。
[Abstract]:Since Premier Li Keqiang first put forward the concept of "Internet" in his 2015 government work report, the "Internet" has developed rapidly in many fields, and agriculture and rural areas have also become the focus of attention. "The Internet rural areas "is to combine the Internet industry with the rural market and the marketing of agricultural products organically, so that the Internet can play an optimized and integrated role in the allocation of resources, and help the products produced in rural areas to be produced quickly.Efficiently from producer to consumer.In the aspects of reducing the marketing cost of agricultural products, realizing the symmetry of information between the two sides of sales, creating brands, opening up markets, promoting the process of agricultural modernization and enhancing the market competitiveness of agricultural products, the advantages are very obvious.Therefore, the development of rural e-commerce is the inevitable choice under the new normal of agricultural development in China.Up to now, E-commerce has developed a network service system covering counties and villages, which to a great extent solves the problems of sales, consumption, entrepreneurship, industrial agglomeration, integration of urban and rural areas and so on.It can be said that rural e-commerce shows a strong momentum of development, and is changing or even subverting the traditional structure of agricultural products consumption market at an unprecedented speed, so that the face of rural areas quietly changes.Rural e-commerce through the application of cloud computing, big data, mobile interconnection, Internet of things and other modern information technology, so that traditional agricultural production and modern consumer markets are closely linked, order agriculture, precision sales and other new models,It can help to reduce the losses of farmers and agriculture, promote the transformation and upgrading of agricultural industrial chain, and become an important way to serve the development of agriculture, rural areas and farmers, promote mass entrepreneurship, innovation, accurate poverty alleviation, increase farmers' income, and build a well-off society in an all-round way.On the basis of service-oriented government theory and network direct marketing theory, this paper takes Antu County, as the research object, synthetically applies the methods of literature research, investigation and induction.This paper makes a careful study and analysis of the relevant research results and application cases of rural electronic commerce at home and abroad, carries on the questionnaire survey analysis, and summarizes the four factors that restrict the development of rural electronic commerce in Antu County.Mainly lack of special brands, professionals, development funds and supporting facilities are not perfect.In allusion to these four problems, this paper puts forward the countermeasures, and suggests Antu County to improve the construction of standardization, the implementation of brand strategy, the optimization of the development environment, the expansion of the talent force, the combination of capital from all sides and the improvement of supporting facilities.It is hoped that this study will provide a useful reference for the development of e-commerce in rural areas, especially in poor rural areas.
【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F327

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