福州市电子商务监管研究

发布时间：2018-04-03 21:12

本文选题：监管　切入点：电子商务　出处：《福建农林大学》2016年硕士论文

【摘要】：电子商务是近年来出现的新型经济活动,由于目前针对电子商务专门的法律法规还未完善、政府对电子商务进行监管的手段不够等原因,当前电子商务中出现了很多违法活动,市场竞争混乱,消费者权益保障困难。这些问题极大制约了电子商务的发展,扰乱电子商务的经营秩序。政府相关部门必须担负起相关责任,重建有序竞争的电子商务市场秩序,对电子商务领域法律空白进行补充,加强监管,让电子商务市场的发展在正确轨道上前行。本文以福州市为例,应用市场失灵理论、政府干预理论、政府公共治理理论,综合采用文献分析法、比较分析法、调研法研究目前福州市电子商务发展现状,通过问卷调查及访谈获得第一手资料。研究发现,当前福州市电子商务的政府监管存在现有法律法规无法适应电子商务蓬勃发展的现状,当前的电子信息数据库也难以满足对电子商务经营主体进行征信监管,同时对于监管人员的培训也显得滞后于监管需求等问题。因此为了对福州市当前电子商务进行有效监管,应当从完善法律法规,加强地区交流、培养复合型人才、完善征信体系、创新管理方法等多方面着手。借鉴西方发达国家以及我国政府监管较成功城市的管理经验,通过对国内电子商务市场的功能分析,对于政府监管首先需要尽快确定电子商务的法律合法地位,对其从立法层面进行改善,提高市场准入标准,实施广告营销监督,保护消费者权益,同时应当改善传统监管方式以适应新的监管需求。本研究通过对福州市本地电子商务市场监管探讨,旨在提出建议,帮助福州市政府改善服务措施和监管方式,促进福州电子商务市场的健康发展。
[Abstract]:E-commerce is a new type of economic activity that has appeared in recent years. Because the special laws and regulations for E-commerce are not perfect at present and the means of government supervision on E-commerce are not enough, there are many illegal activities in E-commerce at present.Market competition is chaotic, consumer rights and interests protection is difficult.These problems greatly restrict the development of e-commerce and disturb the business order of e-commerce.The relevant government departments must shoulder the relevant responsibilities, rebuild the order of the orderly competitive e-commerce market, supplement the legal blank in the field of electronic commerce, strengthen the supervision, and let the development of the electronic commerce market move forward on the right track.This paper takes Fuzhou as an example, applies the theory of market failure, the theory of government intervention, the theory of government public governance, synthetically adopts the literature analysis method, the comparative analysis method, the investigation method to study the present situation of the development of electronic commerce in Fuzhou.First-hand data were obtained by questionnaire and interview.The study found that the current government supervision of electronic commerce in Fuzhou has existing laws and regulations that can not adapt to the booming development of electronic commerce, and the current electronic information database is also difficult to meet the requirements of credit investigation and supervision of the main business entities of electronic commerce.At the same time, the training of supervisors also lags behind the regulatory needs and other issues.Therefore, in order to effectively supervise the current electronic commerce in Fuzhou, we should start from perfecting laws and regulations, strengthening regional exchanges, cultivating compound talents, perfecting credit information system and innovating management methods and so on.Based on the experience of the western developed countries and the successful cities in our country, through the analysis of the function of the domestic electronic commerce market, the legal status of the electronic commerce should be determined as soon as possible for the government supervision.At the same time, we should improve the traditional way of supervision to meet the new regulatory needs by improving the legislation, improving the standard of market access, implementing the supervision of advertising marketing, and protecting the rights and interests of consumers.The purpose of this study is to put forward some suggestions to improve the service measures and supervision methods of Fuzhou Municipal Government and to promote the healthy development of Fuzhou E-commerce market.
【学位授予单位】：福建农林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F203

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