电子商务环境下城市共同配送模式评价——基于政府公共服务视角

发布时间：2018-04-03 22:45

本文选题：电子商务　切入点：城市物流　出处：《企业经济》2016年07期

【摘要】：近年来,随着电子商务与物流快递的蓬勃发展,电子商务"最后一公里"的配送问题已成为电子商务与城市发展的瓶颈,为此国家正着力推动城市共同配送试点工作。文章在分析当前电子商务共同配送模式的基础上,考虑到城市共同配送既是一项整合末端配送资源、又是一项利国利民的民生工程,构建了电子商务共同配送评价指标体系,运用模糊层次分析法(F-AHP)从政府公共服务视角设定配送资质、配送能力、配送质量、服务质量、营运风险可控性和贡献能力六大指标,并进行综合评价,结果表明,从政府视角选择第三方为主的共同配送模式,可以取得最优的社会效应。
[Abstract]:In recent years, with the rapid development of electronic commerce and logistics express, the distribution of "last kilometer" of electronic commerce has become the bottleneck of electronic commerce and urban development. Therefore, the country is trying to promote the pilot work of urban joint distribution.Based on the analysis of the current e-business joint distribution model, considering that the urban joint distribution is not only an integrated terminal distribution resource, but also a livelihood project for the benefit of the country and the people, this paper constructs an evaluation index system of e-commerce joint distribution.Using the fuzzy analytic hierarchy process (FAHP) to set up the six indexes of distribution qualification, distribution ability, distribution quality, service quality, operational risk controllability and contribution ability from the perspective of government public service, the result shows that,The best social effect can be obtained by selecting the third-party-oriented joint distribution model from the government perspective.
【作者单位】：东莞理工学院工商管理学院;华南理工大学经济与贸易学院;
【基金】：广东省社科“十二五”规划项目“电子商务环境下城市末端配送问题与突破路径研究——以全国城市共同配送试点东莞为例”(项目编号:GD14XGL55) 国家社会科学基金项目“面向大中城市计生家庭的养老服务供应链管理策略研究”(项目编号:12BGL025) 教育部人文社会科学基金项目“基于粒子群优化的群动态决策模型”(项目编号:13YJC630095)
【分类号】：F724.6;F259.2

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