论微商模式下消费者权益维护

发布时间：2018-04-04 20:56

本文选题：微商模式　切入点：法律问题　出处：《海南大学》2017年硕士论文

【摘要】：随着互联网技术和市场经济的不断发展进步,电子商务随之进入高速发展的阶段,一种新型的网上购物电商模式应运而生——微商。微商的产生一方面促进了就业机会,另一方面由于其产生时间短,崛起速度快,从而导致微商模式下消费者的合法权益屡屡被侵犯,如何运用相关的法律予以解决?对此,分为以下三部分进行讨论:第一部分是微商的界定、沿革与运营模式。这部分包括微商的概念、分类与传统电子商务的关系,微商的产生及其发展过程,微商的运营模式的种类以及特点。微商是由腾讯公司最新研发出来的一款名为"微信"的移动网络社交软件,并利用其平台进行的商业交易活动。第二部分主要了解我国现行微商模式下消费者权益维护存在的问题。包括微商模式下相关主体法律地位不明确;市场准入门槛低,导致微商鱼龙混杂,给侵害消费者合法权益带来诸多隐患;缺乏透明的商品评价机制,消费者的知情权难以得到保障;缺乏第三方的监管,导致微商模式下对消费者权益维护的监管秩序混乱;消费者维权途径不通畅和消费者维权意识淡薄等诸多问题,而这些问题有待迫切的予以解决。第三部分主要针对第二部分提出的问题研究维护微商模式下消费者合法权益的法律对策。包括明确微商经营者和消费者的法律地位;提高市场准入门槛;建立与细化信用评价制度,保障消费者的知情权;建立与加强第三方监管;拓宽消费者的维权途径,并提高微商模式下维护消费者权益维护意识。
[Abstract]:With the continuous development of Internet technology and market economy, e-commerce has entered the stage of rapid development, a new online shopping e-commerce model emerged as the times require-micro-quotient.On the one hand, derivative quotient promotes employment opportunities, on the other hand, because of its short time and rapid rise, it leads to the infringement of the legitimate rights and interests of consumers under the model of derivative quotient. How to use the relevant laws to solve the problem?It is divided into the following three parts: the first part is the definition, evolution and operation mode of derivative.This part includes the concept of derivative quotient, the relationship between classification and traditional electronic commerce, the emergence and development of derivative quotient, the types and characteristics of operation mode of derivative quotient.Microbusiness is a new mobile social networking software developed by Tencent called WeChat, which uses its platform for business transactions.The second part is mainly about the problems of consumer rights and interests maintenance under the current derivative mode in China.Including the legal status of the relevant subjects under the model of derivative business is not clear; the low threshold of market access leads to a mixed mix of micro merchants, which brings many hidden dangers to the infringement of consumers' legitimate rights and interests; the lack of transparent commodity evaluation mechanism.Consumers' right to know is difficult to protect; the lack of third party supervision leads to confusion in the supervision of consumer rights and interests under the micro-business model; consumer rights protection channels are not smooth and consumers' awareness of protecting their rights is weak, and so on.And these problems need to be solved urgently.The third part mainly studies the legal countermeasures to protect the legal rights and interests of consumers under the model of derivative quotient in view of the problems raised in the second part.It includes clarifying the legal status of the micro business operators and consumers; raising the threshold of market access; establishing and refining the credit evaluation system to protect consumers' right to know; establishing and strengthening the third party supervision; broadening the ways for consumers to protect their rights.And improve the awareness of safeguarding consumer rights and interests under the derivative mode.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.8

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