电商时代我国零售产业技术进步实证分析

发布时间：2018-04-05 02:41

  本文选题：全要素生产率　切入点：电子商务　出处：《商业经济研究》2017年18期

【摘要】：在进入电商时代后我国的零售业产生了颠覆式变化。本文借助Malmquist指数测算了我国零售业的全要素生产率和技术进步指数,研究主要发现,在2008年全国进入电商时代后,零售业的技术进步更为稳健。获得的启示是:应当加快互联网与实体零售的相互融合,围绕核心顾客的诉求打造"新零售"产业链,从支付方式、产品体验、智能物流等多个角度进行技术创新应用,实现以顾客为中心的无缝营销。
[Abstract]:After entering the electronic commerce age, the retail trade of our country has produced the subversive change.This paper calculates the total factor productivity (TFP) and technological progress index of retail industry in China with the help of Malmquist index. The main findings are that the technological progress of retailing industry is more stable after entering the e-commerce era in 2008.The enlightenment is that we should speed up the integration of the Internet and physical retail, build a "new retail" industrial chain around the demands of the core customers, and carry out technological innovation and application from a variety of angles, such as payment mode, product experience, intelligent logistics, etc.To achieve a customer-centric seamless marketing.
【作者单位】： 山西农业大学信息学院;
【分类号】：F724.2;F724.6
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本文编号：1712870