建材家居产品电子商务运营模式研究

发布时间：2018-04-08 15:53

本文选题：电子商务　切入点：020　出处：《苏州大学》2014年硕士论文

【摘要】：电子商务是二十一世纪商业发展的主流。而建材家居产品由于其特殊性，电商运营发展滞后于其它标准产品。本文选取QJ网为例，对建材家居产品的电商化运营发展现状进行分析。文章首先结合以往研究，对网络团购进行理论分析与特点归纳，回顾其发展过程，，并分析了团购网站竞争力的影响因素。之后，文章对QJ网的现状进行了详细的介绍。文章分析了QJ网的用户构成、不同主体对网站系统功能的要求及QJ网在行业内的优势所在的同时也提出了QJ网运营中遇到的一些问题。在提出这些问题之后，针对性的给出了解决方案。最后，以QJ网苏州站为例，在解决了这些问题之后的效果也给出了数据分析。
[Abstract]:E-commerce is the mainstream of commercial development in 21 century.And building materials home products because of its particularity, e-commerce development lags behind other standard products.In this paper, QJ net is selected as an example to analyze the status quo of e-commerce operation of building materials home products.This paper first analyzes the theory and characteristics of online group buying, reviews its development process, and analyzes the influencing factors of group purchase website competitiveness.After that, the article carries on the detailed introduction to the present situation of QJ network.This paper analyzes the composition of users of QJ network, the requirements of different subjects for the function of website system, and the advantages of QJ network in the industry. At the same time, it also puts forward some problems encountered in the operation of QJ network.After putting forward these problems, the solution is given.Finally, taking Suzhou station of QJ as an example, the effect of solving these problems is analyzed.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F724.6

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