论网络零售平台销假行为及其法律规制

发布时间：2018-04-10 17:06

本文选题：网络零售平台 + 售假行为　；参考：《兰州大学》2017年硕士论文

【摘要】：在中国网络交易快速增长的时代背景下,网络零售平台销售假货问题日渐突出,并对消费者与被侵权企业权益,甚至网络零售产业等产生巨大的负面影响。而且网络售假发展至今,其已经不仅仅是网络技术、经济或者管理上的问题,业已成为一个严重的困扰法律理论界与实务界的问题。而售假行为的网络化,必然要求法律规制向网络领域的延伸。本文选题紧扣现实问题的需要,是法律对网络经济发展中存在问题的回应,不仅具有一定理论意义,还有重大的实践价值。本文以网络零售平台的售假行为为研究对象,在综合分析网络售假行为成因的基础上,以网络售假行为的直接参与主体与相关监督主体为视角,提出了综合性的对策建议。在研究过程中,既涉及相关理论热点问题,例如自然人商事主体制度以及知假买假的消费者能否获得惩罚性赔偿;又存在某些实践领域问题,例如新型市场监管机制以及在线纠纷解决机制在我国的发展现状及存在的不足。本文引言部分主要介绍网络售假行为的时代背景,规制网络售假行为的研究回顾,研究方法以及本文创新与不足;第一章对是对相关法律概念范畴进行的分析与界定;第二章与第三章是网络售假行为特点、危害及其成因分析,反映出以法律手段规制网络售假的必要性和迫切性;第四章从规范自然人商事主体制度与平台责任、发挥消费者的监督作用、完善新型市场监管机制与在线纠纷解决机制等五个方面提出对策建议;最后是对全文的总结。
[Abstract]:The rapid growth in Chinese network trading background, online retail platform selling fake issues have become increasingly prominent, and the consumer and the infringement of enterprise rights have a tremendous negative impact even online retail industry. And selling network development so far, it has not only network technology, economy or management problems, has become a by the legal theory and practice of the serious problem. And the selling behavior of network, extending the inevitable requirement of legal regulation to the field of network. According to the practical problems of the needs in the topic of this paper, the problem is the legal response to the development of network economy, not only has a certain theoretical significance and great practical value. In this paper, selling the behavior of online retail platform as the research object, based on a comprehensive analysis of the network and selling behavior causes, with the network and selling behavior are directly involved in the subject and The relevant supervision perspective, put forward comprehensive countermeasures. In the course of the study, not only relates to the theory about the hot spots, such as the commercial subject system of natural person and buying fake consumers can obtain punitive damages; and there are some problems such as the practice field, new market supervision mechanism and the online dispute resolution mechanism in current development our country and the problems in this paper. The introduction part mainly introduces the background of the network and selling behavior, regulation of network selling behavior research review, research methods and the innovation and deficiencies; Chapter one is to define and analyze the relevant legal concepts; the second chapter and the third chapter is the network and selling behavior, harm and the analysis of its causes, to reflect the necessity of legal means to regulate the network selling and urgency; the fourth chapter from the norms of commercial subject natural person system and platform Responsibility, giving full play to the supervision role of consumers, perfecting the new market supervision mechanism and online dispute resolution mechanism, and putting forward five suggestions, finally, the conclusion of the full text.

【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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