兴城泳装企业S跨境电子商务的发展策略研究

发布时间：2018-04-10 23:33

本文选题：跨境电子商务 + 海关监管　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：本文主要通过研究跨境电子商务这一新兴商业模式,选取兴城泳装企业S作为研究对象,深入分析其在开展跨境电子商务遇到的问题,并从海关视角探究其开展跨境电子商务的有效途径,最终得出企业S开展跨境电子商务的创新策略,写作目的是为广大中小型企业开展跨境电子商务提供相关建议。本文共分为五部分。首先从跨境电子商务的研究意义入手,综合国内外相关研究综述,阐明了跨境电子商务对广大中小企业创新发展是一种重要的战略选择。第二部分主要介绍了跨境电子商务的相关概念以及海关监管模式和相关管理理论。第三部分主要对企业S开展跨境电子商务现状进行深入分析,主要运用管理学理论对企业S开展跨境电子商务进行SWOT和PEST分析。第四部分主要是对企业S开展跨境电子商务的问题瓶颈分析,分别从海关监管困境、跨境物流发展滞后、管理政策缺陷、交易信用四个方面探究企业S开展跨境电子商务的困境所在。最后,第五部分是结合第四部分的分析结论,总结出企业S应从跨境电子商务海关监管策略创新,创新跨境物流选择,创新跨境电子商务管理,跨境交易信用安全防范四个方面开展跨境电子商务的策略。
[Abstract]:This paper mainly through the study of cross-border e-commerce as a new business model, select Xingcheng Swimsuit Enterprise S as the research object, in-depth analysis of its cross-border e-commerce encountered problems,And from the perspective of customs to explore the effective way to carry out cross-border e-commerce, finally get the innovation strategy of enterprise S to carry out cross-border e-commerce, the purpose of writing is to provide relevant suggestions for the majority of small and medium-sized enterprises to carry out cross-border e-commerce.This paper is divided into five parts.Starting with the research significance of cross-border electronic commerce and synthesizing the domestic and foreign related researches, this paper clarifies that cross-border electronic commerce is an important strategic choice for the innovation and development of small and medium-sized enterprises.The second part mainly introduces the related concepts of cross-border e-commerce, customs supervision model and relevant management theory.The third part mainly analyzes the current situation of enterprise S carrying out cross-border electronic commerce, mainly using management theory to carry out SWOT and PEST analysis of enterprise S developing cross-border electronic commerce.The fourth part mainly analyzes the bottleneck of enterprise S developing cross-border e-commerce, respectively from the customs supervision dilemma, cross-border logistics development lags behind, management policy defects,Four aspects of transaction credit to explore the plight of enterprise S to carry out cross-border e-commerce.Finally, the fifth part is combined with the fourth part of the analysis conclusions, summed up that enterprise S should from cross-border e-commerce customs supervision strategy innovation, innovation cross-border logistics choice, innovation cross-border e-commerce management,The strategy of developing cross-border e-commerce in four aspects: credit security of cross-border transaction.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.86;F724.6

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