平煤集团煤炭销售物流体系构建与运行研究

发布时间：2018-04-13 00:11

本文选题：平煤集团 + 煤炭　；参考：《西安科技大学》2016年硕士论文

【摘要】：本文从煤炭物流体系的基本理论入手,分析了煤炭企业物流与市场营销的关系及特征,进而较为深入地对平煤集团煤炭销售物流的现状、存在问题及其原因进行了研究,指出了平煤集团煤炭销售物流方面存在的效率低下、观念落后、创新变革动力不足、电商平台软实力不足等六个方面的现实问题。以此为基础,构建了包括集团管理部门、生产矿(厂)、内部铁路运输系统、三大配煤中心、国铁运输、电子商务平台、客户、驻外办事处分公司等能够协调合作以加强煤炭销售效率的平煤集团煤炭销售物流管理体系,给出了该体系的运行规则。在体系运行方面,以“精细调运”为目标,考虑信息管理、物流组织、战略合作、整合资源等举措,从物流体系硬件建设、运输通道协调、开放资源战略、快速价格决策、KPI考核、企业文化建设等方面,给出了确保物流体系完善运行的措施。最后总结了物流体系的运行效果,给出了后续研究展望。本文的研究,将给国内同类煤炭企业集团整合销售资源、降低成本、开源节流、提高效率提供一定的借鉴。
[Abstract]:Starting with the basic theory of coal logistics system, this paper analyzes the relationship and characteristics of coal enterprise logistics and marketing, and then deeply studies the present situation, existing problems and reasons of coal marketing logistics in Pingmei Group.This paper points out six practical problems such as low efficiency, backward concept, insufficient motive force of innovation and innovation, lack of soft power of ecommerce platform and so on.On the basis of this, we have constructed a group of management departments, production mines (factories and mines, internal railway transportation systems, three coal blending centers, national railway transportation, electronic commerce platform, customers,The coal sales logistics management system of Pingshan Coal Group, which can coordinate and cooperate in order to enhance the efficiency of coal sales, is presented, and the operating rules of this system are given.In the aspect of system operation, taking "fine transportation" as the target, considering the measures of information management, logistics organization, strategic cooperation, integration of resources, etc., from the hardware construction of logistics system, the coordination of transportation channels, the strategy of opening resources,The measures to ensure the perfect operation of logistics system are put forward in the aspects of quick price decision, KPI assessment, enterprise culture construction and so on.Finally, the effect of logistics system is summarized, and the prospect of follow-up research is given.The research in this paper will provide some reference for domestic coal enterprise groups to integrate sales resources, reduce costs, increase income and reduce expenditure, and improve efficiency.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.21;F274

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