SYWA公司跨境电商发展问题的研究

发布时间：2018-04-13 11:55

本文选题：商业模式 + 电子商务　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：当前,以互联网为核心的信息革命浪潮席卷全球。随着“中国制造2025”、“互联网+”、“大数据”等国家战略开始布局,传统经济、城市建设、社会民生与新一代信息技术的结合日趋紧密。近年来,跨境电商呈现出井喷式增长。而其中至关重要的是,跨境电商的增长并没有显著的地域特性,和内贸电商的南高北低形成鲜明的对比。SYWA公司作为传统的内贸企业,把跨境电商作为重点突破的发展目标,是时代给予SYWA最好的机遇。经过多年发展,SYWA公司目前已成为拥有100余万平方米全新楼厅式经营格局,是东北地区流通量最大、辐射能力最强的综合性大型商贸物流集散地和独具特色的购物旅游区,这里的经营状况在电商尚未兴起的时候一直较好。然而,随着阿里巴巴、京东等电子商务的崛起,实体经济受到了巨大的冲击。在这个大环境下,SYWA公司设计并实施M2B2B2C跨境电商模式,来寻求商业上新的突破。通过SYWA跨境电商模式的运营,提升沈阳乃至东北地区跨境电商的通关实施效率;推动SYWA在跨境电商中的供应链生态服务能力;为进出口企业提供更多的交易、支付、金融、通关、物流、退税、结汇等服务;促进区域进出口企业营销业务的聚集。此外,通过外贸相关数据的不断汇集,增强SYWA传统市场的影响力和客流量,带动SYWA实体商业进一步发展,提升SYWA商业盈利能力。为达到上述目标,我们计划搭建SYWA跨境电商模式系统平台,包括供应链管理系统、跨境电商通关服务平台、公共服务平台、综合服务平台、复合监管仓等,从而提供相关的建设体系保障,以此创造全新的进出口贸易模式与金融服务模式。SYWA跨境电商模式的实施将助力中小企业、个人卖家降低外贸成本、增加效率、提高品质与利润,实现轻资产运营和全球协同创新。
[Abstract]:At present, the Internet as the core of the information revolution sweeping the world.With "made in China 2025", "Internet", "big data" and other national strategies began to layout, the combination of traditional economy, urban construction, social and livelihood with the new generation of information technology is becoming closer and closer.In recent years, cross-border e-commerce shows blowout growth.The most important thing is that the growth of cross-border e-commerce does not have a significant regional characteristic, which is in sharp contrast to the southern, northern, northern and low levels of domestic e-commerce. Sywa, as a traditional domestic trade enterprise, regards cross-border e-commerce as a key breakthrough development goal.Is the time to give SYWA the best opportunity.After years of development, Sywa has become a brand new building and hall business pattern with more than 1 million square meters. It is a comprehensive large trade logistics distribution center and a unique shopping tourist area with the largest circulation and the strongest radiation capacity in the Northeast.The state of business here has been good at a time when e-commerce has not yet sprung up.However, with the rise of Alibaba, JingDong and other e-commerce, the real economy has been greatly impacted.In this environment, Sywa designs and implements the M2B2B2C cross-border e-commerce model to seek new commercial breakthroughs.Through the operation of SYWA cross-border ecommerce mode, the efficiency of cross-border e-commerce customs clearance in Shenyang and even Northeast China will be improved; the supply chain ecological service capability of SYWA in cross-border e-commerce will be promoted; and more transactions, payments and finance will be provided for import and export enterprises.Customs clearance, logistics, tax refund, foreign exchange settlement and other services; promote regional import and export enterprises marketing business aggregation.In addition, through the continuous collection of foreign trade related data, enhance the influence of SYWA traditional market and passenger flow, promote the further development of SYWA entity business, enhance the profitability of SYWA business.To achieve the above objectives, we plan to build SYWA cross-border e-commerce model system platform, including supply chain management system, cross-border e-commerce customs service platform, public service platform, integrated service platform, composite regulatory warehouse, etc.Thus, the implementation of the new import and export trade model and financial service model. SYWA cross-border e-commerce model will help small and medium-sized enterprises, individual sellers to reduce foreign trade costs, increase efficiency, improve quality and profits.Achieve light asset operation and global collaborative innovation.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F721

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