电子商务对农村居民消费影响机理分析

发布时间：2018-04-15 09:08

  本文选题：农村 + 电子商务　； 参考：《中国流通经济》2017年05期

【摘要】：近年来,随着我国电子商务的快速发展,农村电子商务发展也进入快车道,有效促进了农村产品和日用消费品等的双向流通,对农村居民消费产生了十分重要的影响。其直接影响主要表现为改变农村居民消费结构;减少供求矛盾,满足消费需求;推动网络金融发展,促进消费增长等。其间接影响主要表现为改变传统农产品销售模式,促进农产品销售;改变传统生产方式,推动农业转型升级;带动农村创业,吸引人口回流集聚;推动农村基础设施建设,促进物流业与金融业发展。然而,由于农村电子商务服务设施落后,农民网购认识不足,农村电商高素质人才缺乏,农村电商市场缺乏规范,农村电子商务发展仍然需要克服很多困难。为更好地推动我国农村电子商务发展,必须兼顾基础设施、人才、市场环境等各个方面,一要加强农村电子商务服务设施建设;二要增强农民电商意识,培养电商人才;三要加强政府引导,寻找电商新模式;四要加强市场治理体系,规范市场秩序。
[Abstract]:In recent years, with the rapid development of E-commerce in China, the development of E-commerce in rural areas has also entered the fast lane, which has effectively promoted the two-way circulation of rural products and consumer goods, and has had a very important impact on the consumption of rural residents.Its direct influence is mainly manifested in changing the consumption structure of rural residents, reducing the contradiction between supply and demand, satisfying consumption demand, promoting the development of network finance and promoting the growth of consumption, etc.Its indirect effects are mainly manifested in changing the traditional agricultural product marketing model and promoting agricultural product sales; changing the traditional mode of production and promoting the agricultural transformation and upgrading; promoting rural entrepreneurship and attracting the population to return to gather; promoting rural infrastructure construction.Promote the development of logistics and financial industry.However, due to the backwardness of rural e-commerce service facilities, the lack of farmers' understanding of online shopping, the lack of high-quality talents in rural e-commerce and the lack of standardization in rural e-commerce market, the development of rural e-commerce still needs to overcome a lot of difficulties.In order to promote the development of rural electronic commerce in our country, we must take into account all aspects such as infrastructure, talents, market environment and so on.Third, strengthen the guidance of the government to find a new model of e-commerce; fourth, strengthen the market governance system and standardize the market order.
【作者单位】： 厦门大学经济学院;
【基金】：中央高校基本科研业务费专项资金项目“新型城镇化进程中城乡经济一体化的流通机制研究”(20720151190) 福建省社会科学基金重点项目“‘互联网+’背景下我省农产品流通创新机制研究:基于产业价值链视角分析”(FJ2016A024)
【分类号】：F323.8;F724.6
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本文编号：1753444