基于电子商务平台的服饰产品发展趋势研究

发布时间：2018-04-18 04:31

本文选题：互联网 + 电子商务　；参考：《天津工业大学》2017年硕士论文

【摘要】：互联网和个人电脑的普及使社会上掀起了一股网购的热潮,几乎我们能想到的所有商品都可以通过网络平台购买,和传统的购物方式相比人们更加热衷于这种方便快捷的新型购物方式。每个人的日常生活都离不开衣食住行,而服饰产品作为电子商务中的一大门类,未来的发展趋势势不可挡,并将带动着整个互联网行业向前发展。女装行业最先响应了通过电商平台销售服饰产品这一趋势,本文主要研究电子商务平台中B2C模式销售的女装,通过市场分析和热销款式设计分析来研究电子商务平台服饰产品的发展趋势。本文首先从设计风格、消费人群、年龄段、区域等方面展开对电商平台女装服饰产品市场归类进行分析研究。其次,以样本分析的方式展开,在网络上选取最畅销的大衣、连衣裙以及裤子这三组样本,分别从面料设计、廓形设计、细节设计和色彩运用四个要素来分析电商平台女装的设计要素。最后,对比分析电商平台和实体店销售女装的设计要素。通过电商平台购买服饰产品已经成为人们生活中必不可少的部分,给人们带来便利的同时也使设计师越来越关注电商中热销服装的主要买点,更好地体现了设计为人服务的宗旨。电商平台中琳琅满目的服饰产品极大地满足了人们的购买欲望,和传统销售方式相比,二者在设计上既有相同点也有不同点,两种销售方式给不同消费群体提供不同的需求。目前市场上的服装大同小异,消费者通常很难找到非常满意的服装,顾客参与到服装设计中,以消费者的角度给出意见和建议,得出一套切实可行的设计方法,既可以减少企业的损失,又能加深顾客对品牌的忠诚度。电商平台服饰产品发展趋势研究的目的是为了实践,了解女装市场归类分析和设计要素,掌握迎合市场的设计方法,对流行趋势具有一定的分析能力将为本研究提供帮助。本文的研究结论具有现实参考意义,能为有相关需求的人员解读电商平台服饰产品发展趋势。
[Abstract]:The popularity of the Internet and personal computers has set off a wave of online shopping in society. Almost everything we can think of can be purchased through the Internet platform.Compared with the traditional way of shopping, people are more keen on this convenient and fast new way of shopping.Everyone's daily life can not be separated from food, clothing, housing and transportation, and clothing products as a major category of e-commerce, the future development trend is overwhelming, and will drive the entire Internet industry forward development.Women's wear industry first responded to the trend of selling clothing products through e-commerce platform.Through the market analysis and the hot-selling style design analysis to study the electronic commerce platform clothing product development trend.In this paper, the design style, consumer, age, area and other aspects of e-commerce platform women's clothing products market classification analysis and research.Secondly, in the form of sample analysis, the best selling coat, dress and trousers were selected on the network, respectively from the fabric design, profile design,Detailed design and color use of four elements to analyze the e-commerce platform women's clothing design elements.Finally, compare and analyze the design elements of e-commerce platform and physical store sales women's wear.Buying clothing products through e-commerce platform has become an essential part of people's lives, bringing convenience to people, but also making designers pay more and more attention to the main shopping points of popular clothing in e-commerce.Better reflects the design for the purpose of human service.The clothing products in the ecommerce platform greatly satisfy people's buying desire. Compared with the traditional sales mode, the two kinds of clothing products have similarities and differences in design, and the two kinds of sales methods provide different demands to different consumer groups.At present, clothing in the market is much the same. It is usually very difficult for consumers to find very satisfactory clothing. Customers participate in the design of clothing, give their opinions and suggestions from the perspective of consumers, and come up with a set of practical design methods.Not only can reduce the loss of enterprises, but also deepen customer loyalty to the brand.The purpose of the research on the developing trend of apparel products on e-commerce platform is to understand the classification analysis and design elements of women's wear market, to master the design method to cater to the market, and to provide some help for this study.The conclusion of this paper has practical reference significance, and can interpret the trend of e-commerce platform apparel products for people with relevant needs.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;TS941.2

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