山东邮政电子商务发展战略研究

发布时间：2018-04-18 22:03

本文选题：山东邮政 + 电子商务　；参考：《山东大学》2011年硕士论文

【摘要】：互联网的迅猛发展以及其所创造的无与伦比的效率与价值,使得构建在互联网之上的电子商务应运而生,而电子商务时代的到来,对传统的商业模式产生了巨大影响,中国邮政为适应时代的发展,致力于发展电子商务是适应市场的必然趋势,因此提出了电子邮政工程,以此推进企业信息化建设,实现邮政服务、市场开发和业务发展的信息化。作为承担社会通邮普遍服务的一个特殊部门,中国邮政对于发展当前的中国电子商务有着独到的优势。熊彼特指出,随着“新的生产函数”的出现,市场与企业都需要以新的商业模式来更新和代替旧的商业模式,这一过程被他称为“创造性的破坏”。邮政进军电子商务具有得天独厚的竞争优势,只要充分发挥和利用邮政的自身优势,就能在电子商务的开展中,极大地拓展邮政业务发展空间。本文首先描述邮政发展电子商务的历程,肯定了传统邮政的经营经验、信誉优势及服务品牌,同时也分析了邮政介入电子商务所遇到瓶颈,如人员素质较低、管理制度不健全等,然后通过分析当前国内外电子商务的概况,利用战略管理分析工具对山东邮政电子商务的外部环境与内部能力进行分析,同时得出了山东邮政发展电子商务的优势与劣势、机会与威胁,并以此为基础提出了山东邮政发展电子商务的战略目标与战略规划,最后从政策支持、市场营销、价值提升、合作发展等方面提出了山东邮政发展电子商务的措施建议。
[Abstract]:With the rapid development of the Internet and its unparalleled efficiency and value, e-commerce based on the Internet emerges as the times require, and the arrival of the e-commerce era has a great impact on the traditional business model.In order to adapt to the development of the times, it is an inevitable trend for China Post to devote itself to the development of electronic commerce. Therefore, an electronic postal project is proposed to promote the information construction of enterprises and to realize postal services.Market development and business development information.As a special department of social postal service, China Post has unique advantages for the development of current e-commerce in China.Schumpeter points out that with the emergence of "new production functions," markets and businesses need to update and replace old business models with new business models, a process he calls "creative destruction."It is a unique competitive advantage for the post to advance into electronic commerce. As long as it fully exerts and makes use of its own advantages, it can greatly expand the space for the development of postal service in the development of electronic commerce.This paper first describes the course of the development of electronic commerce, affirms the management experience, reputation advantage and service brand of traditional postal service, and also analyzes the bottlenecks encountered by postal intervention in electronic commerce, such as the low quality of personnel.The management system is not perfect, and then through the analysis of the current domestic and foreign e-commerce situation, using the strategic management analysis tools to analyze the external environment and internal capabilities of Shandong Post e-commerce,At the same time, the advantages and disadvantages, opportunities and threats of the development of electronic commerce in Shandong Post are obtained. On this basis, the strategic objectives and strategic planning of the development of electronic commerce in Shandong Post are put forward, and finally, the policy support, marketing, and value promotion are put forward.The paper puts forward some suggestions on the development of e-commerce in Shandong Post.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F616

【引证文献】