跨境B2B电子商务平台作用路径与风险规避

发布时间：2018-04-21 01:10

本文选题：跨境电子商务 + 信息平台　；参考：《中国流通经济》2017年11期

【摘要】：近年来,顺应贸易便利化发展需要,我国跨境B2B电子商务迅速崛起,而跨境B2B电子商务平台的诞生和发展在其中起到了至关重要的作用。根据服务内容和特征的不同,跨境B2B电子商务平台可分为信息平台、交易平台、综合服务平台三类,三类平台均可达到促成交易的功效,只是功能定位、影响方式、作用路径以及所带来的便利和面临的风险存在不同,如信息平台自由而真实的言论传播功能,交易平台撮合交易、便捷结算的功能,综合服务平台辅助交易的功能。三类平台在跨境B2B交易中的作用无法相互替代,是相辅相成的关系,就整个跨境B2B交易市场而言,三类平台缺一不可。企业在进行跨境B2B交易时,应根据交易进程的需要,选择最适合自己的平台,进而通过对平台的高效利用,有效降低平台使用风险,达到提高交易效率、增加交易利润、提升企业贸易能力的目标。而政府则需要尽快出台相应的政策法规以更好地管控平台界限和维护信息安全,并对各类平台进行风险分析,出台风险分析报告,供贸易商选择平台的时候使用。
[Abstract]:In recent years, with the development of trade facilitation, cross-border B2B e-commerce in China has risen rapidly, and the birth and development of cross-border B2B e-commerce platform has played a vital role in it. According to the difference of service content and characteristics, cross-border B2B e-commerce platform can be divided into three types: information platform, transaction platform and integrated service platform. The function path, the convenience and the risk are different, such as the free and real speech communication function of the information platform, the transaction matching function, the convenient settlement function of the trading platform, and the auxiliary transaction function of the integrated service platform. The role of the three types of platforms in cross-border B2B transactions can not be replaced each other, is complementary to each other, as far as the whole cross-border B2B trading market, the three platforms are indispensable. When carrying out cross-border B2B transactions, enterprises should choose the most suitable platform according to the needs of the transaction process, and then, through the efficient use of the platform, effectively reduce the risk of using the platform, improve the transaction efficiency and increase the transaction profit. The objective of improving the trade capacity of enterprises. The government needs to issue relevant policies and regulations as soon as possible in order to better control the boundary of the platform and maintain information security, and carry out risk analysis of all kinds of platforms and issue risk analysis reports for traders to use when selecting platforms.
【作者单位】：天津商业大学经济学院;
【基金】：天津市哲学社会科学规划项目“低碳规制视角下天津市产业国际竞争力分析”(TJYY16-024);课题负责人:王玉婧;本文执笔:王玉婧、赵静涵
【分类号】：F724.6

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